ConferenceArena 2026 - encounters at the heart of the industry gathering
On March 12, 2026, StageOne Zurich once again became the meeting place for the Swiss MICE industry: over 70 exhibitors - including several international providers - presented their destinations, locations and event solutions at the 10th anniversary edition of ConferenceArena and welcomed more than 400 trade visitors.
The stage program at this year's ConferenceArena with keynotes, interviews and a panel discussion offered diverse perspectives and strong impulses. The topics ranged from current developments in the event industry to personal stories that left a lasting impression on the audience and enriched the exchange throughout the day.
Much of the discussion revolved around issues ranging from pressure to perform and personal development to current industry topics. Manuela Leonhard, who is an established name in the industry for many assistants and event planners, was also present. Mentalist Pad Alexander also provided entertaining and surprising moments, while a lively business talk with the entrepreneurs from „Die Thronfolge“ (The Succession) ensured lively discussions among the audience. The program was hosted by presenter Serap Yavuz, who stepped in at short notice and moderated the day with charm, professionalism and great stage presence.
Focus on the quality of encounters
Away from the stage, the ConferenceArena also offered numerous opportunities for discussions, new contacts and in-depth encounters throughout the day. The focus of the ConferenceArena is deliberately not on the size of the event, but on the quality of the encounters. Particularly where exhibitors actively approached visitors and genuine hospitality could be felt, valuable contacts and new impulses for future projects were made. After all, it is ultimately the people behind the brands who create encounters, who are remembered - and who event planners come back to when planning future events and partnerships.
Networking evening as the highlight of the 10th anniversary edition
A special highlight was the Evening Networking Event at Chicago 1928, where many participants rounded off the trade fair day in a relaxed atmosphere with music, drinks and a raffle. The networking evening provided an atmospheric conclusion to a day full of encounters, discussions and new ideas for the MICE community. Many lucky winners will now be able to experience these destinations and offers up close and will associate these special moments with the ConferenceArena. The evening event was sponsored by Swiss Sales, mySportFriend and Miss Moneypenny.
Source: ConferenceArena
