PR/TICULAR launches agency for crisis communication

The international PR and communications agency PR/TICULAR is expanding its range of services with the launch of TRANSP/RENCY, a new agency focusing exclusively on strategic corporate and crisis communications. The new unit is aimed at companies, institutions and leaders who need clarity, credibility and trust at crucial moments.

Katja Grauwiler takes over leadership of TRANSP/RENCY

Katja Grauwiler is taking over the management of TRANSP/RENCY as Managing Partner. She says she has many years of experience in international corporate and crisis communication and will strategically position and lead the new agency in the long term. «TRANSP/RENCY was born out of the conviction that effective communication goes far beyond visibility. Challenging situations in particular require strategic sensitivity, precise positioning and the ability to remain credible even under pressure,» says Grauwiler.

Grauwiler will continue in her current role as CEO Switzerland of PR/TICULAR. The group's management structure will remain stable until further notice: Gabrielle Moussafir will continue to head the Zurich office, Sarah Klein will take over the management of the Lausanne office and Deborah Neufeld will remain responsible for PR/TICULAR Germany.

Nicolas Rossé brings TV expertise to TRANSP/RENCY crisis communication

Grauwiler will be supported by Nicolas Rossé, who will work as a Senior Partner at the Lausanne office. The experienced Swiss TV journalist has shaped the national TV landscape for many years, covering key economic developments - from the upheavals in the financial, pharmaceutical, transportation and watchmaking industries to the crises of major traditional companies such as Kuoni, Swissair and Credit Suisse. His expertise in the areas of corporate, financial and crisis communication, strategic positioning as well as media and presentation skills will strengthen TRANSP/RENCY's offering, particularly in French-speaking Switzerland.

Strategic development of the PR/TICULAR Group

Lucy Tallo, Founder & President of the PR/TICULAR Group, justifies the move with the changed communications environment: «The demands on corporate communications have changed fundamentally. Today, companies are under constant observation and operate in an environment that is characterized by dynamism, sensitivity and a high level of public attention.» TRANSP/RENCY is a specialized platform for sophisticated corporate and crisis communication - with an international perspective and strategic precision.

As Founder & President of the PR/TICULAR Group, Tallo will continue to oversee the strategic development in Switzerland, Germany and Eastern Europe, with a focus on international orientation, agency networking and joint growth strategies.

By founding TRANSP/RENCY, PR/TICULAR is underlining its claim to specialized consulting, operational excellence and international networking within the agency group.

Further information on the new agency is available at: https://www.transp-rency.com