SIQT quality ranking: RAUSCH takes 1st place
The traditional RAUSCH brand was voted first place by customers in the Swiss Brand Monitor in the "Hair Care" product segment in terms of price/performance.
In our digital era, brands are omnipresent. Consumers are constantly inundated with targeted content strategies, influencer marketing and data-based campaigns. Despite these modern methods, one question remains crucial: does the product deliver what the marketing promises? After all, only those who convince customers in the long term can retain them in the long term. Seals such as the SIQT quality ranking provide a valuable orientation framework for consumers in the brand jungle. Every year, SIQT, the Swiss Institute for Quality Testing, investigates which manufacturer brands are particularly popular in Switzerland. In the fifth edition of the study series "Swiss Brand of the Year 2024/25 - Swiss Brand Monitor", over 1,200 brands from 84 product segments were put to the test. More than 235,000 customer opinions were included in the evaluation.
RAUSCH in 1st place in the "Hair Care" product segment
RAUSCH wins the award for the best price-performance ratio in the "Hair Care" product segment, which received 3,198 reviews. This proves that consumers appreciate the high quality of the products and are prepared to dig a little deeper into their pockets than for competitor products. RAUSCH products are known for their high-quality ingredients and high proportion of plant extracts. The company also keeps the entire value chain in Switzerland, in Kreuzlingen in the canton of Thurgau. In addition to the price/performance seal, RAUSCH also wins two other awards, namely for "Outstanding Customer Satisfaction" (1st place) and "Outstanding Quality" (1st place). Our background report (available for a fee, published in print issue 3-4/2025) provides an insight into quality management.
Sandra Banholzer, CEO of RAUSCH, is proud of the award. "First place in the Swiss Brand Monitor is confirmation of our commitment to offering the highest levels of customer satisfaction, quality and excellent value for money. These awards are not only an accolade for our 135-year-old family business, but also clear proof that our sustainable and effective product philosophy resonates with consumers."
Seal of quality serves as orientation for consumers
Test seals have a significant influence on purchasing decisions: 81 % of consumers rate products with a seal better, 61 % of new customers use them for orientation and 41 % of existing customers feel confirmed. Companies also benefit: Test seals differentiate products from the competition, strengthen the brand image and promote employee motivation.
Source: Rausch AG Kreuzlingen
This article originally appeared on m-q.ch - https://www.m-q.ch/de/siqt-qualitaetsranking-rausch-belegt-platz-1/
