Between fascination and skepticism: How Switzerland views AI
A new Ipsos survey shows: The Swiss react to artificial intelligence with mixed feelings - between curiosity and nervousness. Transparency in the use of the technology is particularly important to them.
Switzerland is cautious about the rapid development of artificial intelligence (AI). According to the latest "AI Monitor" from Ipsos, a small majority of the population is more nervous than enthusiastic about new AI products and services. This puts Switzerland in line with English-speaking countries such as the USA and the UK, while euphoria prevails in Southeast Asia.
Demand for transparency
The issue of trust is particularly sensitive for many. Only 41% of Swiss people believe that companies protect their data effectively when using AI. Half of those surveyed are skeptical. By contrast, trust in government regulation is significantly higher: 55% trust the authorities to handle the technology responsibly.
One point that unites the population is the demand for transparency. A whopping 77 percent expect companies to clearly declare the use of AI. Switzerland is thus joining the global call for openness - from France to Canada, there is a remarkable consensus in this regard.
AI is changing everyday life
The effects of AI are already being felt by many. 43% say that their everyday lives are already being changed by AI, and the trend is rising. In the next three to five years, 61% expect more far-reaching changes - a figure below the global average, but significantly above that of the previous year.
The population also has different views on specific fields of application. While 76% assume that AI will shape online search results in the future, many see advantages in increasing efficiency or in entertainment. However, when it comes to the labor market, concerns prevail: 41% fear negative consequences for jobs in the country, even though a third personally expect better working conditions.
Pragmatism required
"The results reflect Switzerland's pragmatic attitude," says Jean-Pierre Berst, Chief Client Officer at Ipsos. Trust and transparency will be crucial if companies want to successfully introduce AI, continues Berst.
The message is clear: in a country where quality and trust are core values, artificial intelligence is not celebrated as a promise of salvation - but as a challenge that must be met with caution and openness.
Source: Ipsos
This article originally appeared on m-q.ch - https://www.m-q.ch/de/zwischen-faszination-und-skepsis-wie-die-schweiz-auf-ki-blickt/
