Organizer issue 10/1987

CONTENTS

 

Economic month

The competitive situation for the Swiss export industry remains uncomfortable.

Monitor

Brief reports on current topics.

Cover Topic - Public Relations

Even small and medium-sized businesses must now engage in systematic public relations work in order to remain competitive.

Thinking training

Performance check for your grey cells.

Capital Goods Marketing

Sales promotion offers untapped marketing opportunities in the industrial sector

Management tools

Existence is and remains uncertain. However, personal self-confidence can benefit greatly from this fact.

The special organizer tip

How to protect yourself from fall mites Why you should develop a viable sales strategy What you need to know about international financial crises How to reduce business risk

EXTRA: Business Travel

Business trips are costly and should therefore be well planned and carefully monitored in terms of expenses. With this reader competition, we want to draw attention to the enjoyable aspects of business travel.

Service

For education and training.

Personal

Can managers learn from politicians

Information Management

Forms of reporting.

Books

Selected for you: Literature for practitioners

Names and novelties

Who does what where: new products and services for your company.

Press review

• Companies and markets
• LEM Holding: mobile through real estate
• Geneva Cantonal Bank: a branch specifically for women
• Tecan: High-tech with a global reputation
• Ace: Play for own account
• Kübel + Klöti: Salmon export all over the world
• Smoked products: from stump to velo
• The knife as a status symbol
• Elysee Hotel: well-being guaranteed

Management

• What frustrates managers
• Decision support through information services
• More profit with profit centers
• Profit sharing has a motivating effect
• Recruitment has a future
• Suggestion system and quality circle in combination
• Quality - the unknown goldmine

Tarantula

Sharp thinking and pointed writing.