Organizer issue 10/2013

People

• Web designer Oliver Reichenstein: "Confucianism corresponds to our Zwinglianism".

In demand

• What is the pulse of SMEs?

Focus

• On the occasion of SME Day: Exploiting potential, even without having to grow Emergency call from the radio hole Successful SME takeover: One year on (B. Aebi)

Leadership

• Benchmarking: "The end of happiness and the beginning of dissatisfaction" (R. P. Büchler, M. Mangiapane) Emotions, fire and passion (F. Müller)

Marketing

• From the golden rule to the platinum rule (L. Meierhofer) Selling at any price? (S. Bartnitzki)

Finance/Legal

• End of the employment relationship: How to deal with the data? (R. Heinzelmann) Time bomb home office?

ICT

• IT in logistics: size is not everything (P. Acél) "ready to work" in two days (M. Holzapfel)

International

• Hong Kong is different from China

Fit on the job

• If your energy is in balance, it will also work in everyday life (O. Petersen, D. Walser) With appreciation to meeting success (S. Abplanalp) Speed-holics - when is slower better? (R. Leicher) Prevention in the office pays off

HEADLINES

• Editorial 
• Starter/Scene 
• The thing 
• Market 
• Book tips 
• Imprint
• The guest

DOSSIER Incentives

• Draft in customer relations (Chr. Portmann)
• Marketing mix or marketing nix? (Chr. Zindel)
• Incentives: Luxury or necessity
• Incentives - the special recognition (R. Heinzelmann)