Organizer Issue 12/2011

People

• Eric Baumann, confectioner: "We bake joie de vivre, package delicacies and inspire palates to enjoy" (B. Rüttimann)

In demand

• Tackling bottlenecks in production - or not? (J. Abel)

Focus

• What will keep us busy in 2012

Leadership

• When change comes from within (F. Müller)

Marketing

• The path to the right cross-media strategy (M. Predicatori)
• Email and Newsletter Marketing: How to do it right (C. Portmann)
• Increase company value thanks to a strong brand, Part 5: Brand audit (B. Aregger)

ICT

• Web Check: How strong is my Internet presence? (C. Frey)

Finance/Legal

• Tackling financial difficulties head-on (H. Marugg) On the art of making money with art (F. Müller)

HRM

• Strategic personnel management guarantees corporate success (H. L. Wyssling)

Fit on the job

• Relaxation and stress reduction (C. Bernardi)
• Active and effective against stress (B. Schulte-Abel, L. Weber)
• Chronic sleep deprivation as a career killer

HEADLINES

• Editorial 
• Starter/Scene 
• The thing 
• Market 
• The guest 
• Book tips 
• Imprint

DOSSIER- SME global

• Increasing pressure in international logistics
• Automated Trade Compliance Management
• Clever communicate globally
• Customers have changed
• So that one in China not putting your foot in your mouth