Organizer issue 2/1988

CONTENTS

 

• Economic month
• Monitor

Cover story - Board members:liable for leadership?

In private stock corporations, boards of directors often have purely decorative functions. However, they are liable for management errors to an extent that not all those affected are aware of.

Rhetoric for managers

To be able to really convince your interlocutor of your own opinion is an art that has to be learned.  

Business Scene Switzerland

For the legal profession, modern techniques for preparing and communicating information represent an opportunity to further strengthen its image in the public eye.  

Thinking training

 

Management tools

No foreign advice motivates as much as one's own imagination.

Personal

The special organizer tip

 

• What expressions you should know as a wine lover
• Five rules for success: How to get more out of your phone calls!
• What must be observed legally in the case of home work relationships
• How to strengthen the sense of unity

EXTRA: Desktop Publishing

Desktop publishing refers to the ability to produce printed materials, brochures, etc. yourself «at your own desk.» However, users without a flair for graphic design should steer clear of it.  

• Service
• Books
• Names and novelties

 

Press review

• Companies and markets
• Craft: Tradition sells well
• Melitta: Diligence in brand policy
• House "4711": Grief with aging brands
• Preiswerk: Structural problems overcome
• Procter & Gamble: tough market for soft diapers
• Handicrafts: an industry with a future
• Weleda: green by nature
• Bernhard Tapie: the corporate buyer

Management

• Manufacturing strategy: efficiency versus market performance?
• The new EDP: use at a reasonable price
• Accounting: reflection of reality?
• Project control: successful through cost control
• Test customers: Defects are discovered
• Tarantula