Organizer issue 3/2013

People

• Hans-Ulrich Müller, President of the Swiss Venture Club: "Switzerland must produce things that the whole world wants".

In demand

• How much luck does a company need?

Focus

• Building program supports environmentally friendly renovations (R. Heinzelmann)
• Many energy labels, but little overview (A. Zoppet-Betschart)

Leadership

• Facing Turbulent Times with Serenity (C. Walch)

International

• "EU accession would be an alternative," says Prof. Lars P. Feld in an interview

Marketing

• Calculating the "Return on Investment" in Social Media (P. Metzinger)

ICT

• ERP systems for service providers: between pent-up demand and genuine innovation (E. Scherer)

Finance/Legal

• Basel III: Consequences for SMEs (O. Everling)

Fit on the job

• "Design thinking" - fashionable term or wonder weapon? (C. Brügger, J. Scherer) Green Tea: Pleasure and Remedy at the Same Time Health in the Company - a Worthwhile Investment
• "The setting is a win-win for both sides" (M. Walther).

HEADLINES

• Editorial 
• Starter/Scene 
• The thing 
• Market 
• The guest 
• Book tip 
• Imprint

DOSSIER-Export & Logistics

• Switzerland needs both streamlining and agility
• Foreign trade risks reduce and save costs with process automation (T. Kofler)
• AEO seal of approval (M. Haas)
• Export Award: the nominees
• Labels facilitate logistics (B. Rüttimann)
• Outsourcing, a survival strategy for SMEs? (R. Mastel, S. Waser)
• Logistics Outsourcing saves time and money (N. Csermàk)