Organizer issue 4/1988

CONTENTS

 

• Economic month
• Monitor

Cover Topic: Employee Leadership

The cardinal question of personnel management is: how can I get my employees to bring out their full potential in terms of performance? The key to answering this question lies in the daily practice of motivation.

• Service
• Personal
• Thinking training

 

Management tools

Soft resistances: the effectiveness changes when we change our image of it.

Books

 

The special organizer tip

The medical ombudsman: advisor and mediator Bank guarantees: instruments of security and liquidity What to consider when buying a Japanese company

EXTRA: Direct marketing trends and theses

The more direct marketing is used in the marketing mix, the more important the creative use of modern techniques becomes.  

Names and novelties

 

• Press review
• Companies and markets
• American Express: think globally and act locally
•  Invahden workshop Gwatt: unhindered work
• Siemens: Innovations are accelerated
• Bihler: Market trends identified at an early stage
• Gore-Concem: Success without bosses and hierarchy
• Quahtätssichemng: perfect at all levels?
• Arbed: Crisis overcome
• Baumeister-Haus: independent, yet ready for cooperation

 

Management

• Modern technology: creating trust first
• Conquering market positions with franchising
• Marketing: not a secret science
• Diversify - but do it right
• Maintenance: minimize the downtime
• Tumaround management: keeping risks under control
• Tarantula