Organizer issue 4/1990

CONTENTS

• Economic month
• Letter to the editor
• Focus
• Cover story: Being more successful than other companies
• Success despite stagnating market
• Events
• Guidebook: Leasing as a modern form of financing

The special organizer tip

• Recognition and criticism are important leadership tools
• Courage for the 2000s
• Seminar attendance: Investment instead of social benefit
• Psychiatrist, psychologist, psychotherapist Can a boss admit mistakes?
• The design of the 80s and the 90s
• EXTRA: More success thanks to logistics optimization
• Company and names
• Human Resources Information System
• Personal
• Thinking training
• Success factors under the magnifying glass
• Books
• Novelties

Press review

• Companies and markets
• Minibit AG: independence in demand for software
• Swatch: a lesson in innovative marketing
• Mushroom: a contractor takes CD manufacturer by surprise
• Contopharma: defying the "big players" with a niche policy
• Norman: flexible office tower in aeronautical architecture

Management

• A (well-known) concept for managers: Leadership 2000
• For the manager, the environment is more than a risk
• EC? Eastern Europe? Yes, but the USA must not be neglected
• Trade shows don't just cost... if the planning is right
• Accounting is also a driver of innovation.
• Marketing up to date: fewer young people with more money
• Tarantula