Organizer issue 4/2014

People

• Philipp Riederle, representative of "Generation Y": "Work will have to be organized in a fundamentally different way".

In demand

• Will there be a shortage of cross-border workers in the future?

Focus

• Internal marketing - neglected by many companies (M. Grund)
• From the conception to the detail: Success factor corporate identity (B. Rüttimann)

Leadership

• How leadership works (R. Leicher)
• Personnel marketing and employer branding (E. Zryd)
• Modernization as an opportunity for the construction industry (R. Koch)

Marketing

• The importance of being clueless (Chr. Portmann)

ICT

• Today's data for tomorrow's competitive advantage (S. Schmid)

Finance/Legal

• E-banking: What precautions customers need to take (R. Heinzelmann)

Fit on the job

• Indoor climate: When there is thick air in the workplace (H. Rothweiler)
• Sound insulation ensures greater work efficiency
• For the woman: summer clothes in the office (B. Rüttimann)

HEADLINES

• Editorial
• Starter/Scene
• The thing
• Market
• The guest
• Book tips
• Imprint

DOSSIER - SME health management

• About age should be spoken (T. Peverelli, F. Amstad)
• When employees "Become "difficult
• What is stress? (H. Wyssling)
• When the boss should fail: set a decisive course in good time (T. Scherer, E. Urech)
• The medical certificate as a challenge (K. Mettler)