Organizer issue 5/1988

CONTENTS

 

• Economic month
• Monitor

 

Cover story: Marketing - Optimizing the franc

Marketing is indispensable today. But before investing large sums in this area, there are a number of things to consider. This article answers the question of what those things are.  

• Service
• Thinking training

Management tools

Quick decisions are often worth their weight in gold (money). But how can you make sense of the abundance of information? With treasures!  

• Personal
• Books

The special organizer tip

• Art: Between passion and financial calculation
• Health question: Do you suffer from sleep disorders?
• Labor law: breach of pre-contractual obligations
• Sale of owner-occupied real estate:Do not forget tax aspects

 

EXTRA: PC against information overload

Nowadays, the only way to cope with the ever-growing flood of paper is with a computer. However, some databases can be a constant source of annoyance if they are used in the wrong place.  

Names and novelties

• Press review
• Companies and markets
• Junghans: Watches without crisis
• Sager: Container service worldwide
• Hapag-Lloyd: out of the crisis with full sails
• The ten best GmbH by Andersengekürt
• The obsessed consultants of Bain & Company
• Heidelberger Druckmaschinen: Factoryof tomorrow
• Safety writ large at Barlian
• Linde: profitable diversification

 

Management

• Marketing and investment: two sides of the same coin
• Better bearing data with the computer
• Balance sheet: faster capture of currency effects
• Restructuring model for smaller companies
• Full and partial cost accounting combined
• Proper advertising planning helps save money
• Ethics in business is becoming more important
• Electronic miniatures
• Tarantula