Organizer issue 6/1984

TABLE OF CONTENTS

• Economic month
• Business cycle at a glance
• The comment

Monitor

• Cover Topic: Services Marketing for Practitioners
• The organization in search of identity
• Market research for the bank

Direct marketing

• Is the advertising recipient overwhelmed?
• Human Resources Management
• Unpaid leave

The special organizer tip

• What you should know about exhibition stands
• Anti-Polemics
• How to use secondary market research
• Where to find out about the Swiss markets
• Rent-a-Manager
• Woman can have his product tested for quality

Extra: Strategies in cut-throat competition

• Management tools
• Framework and freedom