Organizer issue 6/1989

CONTENTS

 

• Economic month
• Monitor

 

Cover Story: Buyer Groups in the Year 2000

In the future, advertising must no longer be aimed exclusively at young people. After all, «youthful 60-somethings» and «active 70-somethings» will generate hundreds of billions in sales.  

• Service
• Personal

 

Computer assisted translation

Effortlessly translating texts into foreign languages with a machine. A dream fades—and yet computers can still be of great service to translators.

• Books
• Thinking training

 

The special organizer tip

• Where will our company be in 80 years?
• Alzheimer's disease threatens the intellect
• Fighting the paper flood with electronics
• Development of Interest Rates - Key Factors of the Investment Year 1989
• Exemption and obligation to pay wages
• Deficiencies are opportunities

 

EXTRA:The telecommunications of the 90s

ISDN, Swissnet, Megacom, broadband network, NatelCundD, RDS—Markus Tschanz from the PTT's executive board explains what these terms mean and what the future of communications in Switzerland looks like.  

• Management tools
• Names and novelties

 

Press review

• Companies and markets
• Raichle: always at the forefront on hiking and trekking trails
• Diners "rolling" restaurants with profits on the sidelines
• Bancassurance bank and insurance at the same counter
• Bulthaup: High-tech workbench placed in the kitchen
• Demaurex SA:fast turtlein electronics

Management

• The Information Center must stay, but the strategy...
• Leadership theories and practice are often different hats
• The good management maintains the working atmosphere
• Office between organization and technology
• Sponsorship gets the company name talked about
• Tarantula