Organizer issue 6/2001

CONTENTS

 

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• Brand Management Stefan Vogler Michael Egloff
• Targeting customers Jürg Peter Weibel
• Text has the last word Stefan Meier
• Success is measurable! Peter Strassmann

 

CORPORATE GOVERNANCE

• Do I pay "fairly"? UrsTschanz Bernhard Thomet
• Time bomb or blessing? Rene Marchand

 

MARKETING

• Franchising: With future Mirco Lombard!
• Optimal "Web Usability" Kai Hannwacker Michael Wörmann
• Advertising as Dialog Sven Wenger

 

ECONOMY/LAW

• Succession planning in good time Markus Neff

 

INFORMATION

• Internet: From the socket Stephan Horvath

 

POLICY

"No instant democracy!" Arthur H. Honegger  

FURTHER EDUCATION

Serving customers uniquely Hugo V. Gutknecht  

HNANCES

• Ready for the stock market? Marcel Rogenmoser
• Controller. Not only for results! Hermann Jenny

 

LAW

Work on call Markus Neff  

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