Organizer issue 7/8/2012

People

• Didi Serena, CEO of LK International AG: "We do not compromise on functionality and quality".

In demand

• Compliance in SMEs: When you (don't) follow the rules

Focus

• Customer acquisition at congresses (C. Nadler) Planning events correctly. Interview with Patrick Stutz Specialist knowledge in demand for events and trade fairs.

Leadership

• The recipe: six steps to an implementable strategy (M. Neumann)

Marketing

• Sponsoring: the likeable image driver (M. Santschi) Labels as a marketing tool (B. Rüttimann)

ICT

• The Search Engine Craft: Who is not found, does not exist (R. Basler)

Finance

• SMEs and Swiss banks - a common future? (J. Bruckner)

Fit on the job

• Business style: success through good looks (R. Leicher) Business styling: plain, simple and timeless. Interview with Bruce Darnell "Men are often more vain than women." Interview with cosmetic surgeon Werner L. Mang Outdoor training: does the mountain speak for itself? (M. Huber) More than just jogging together.

HEADLINES

• Editorial 
• Starter/Scene 
• The thing 
• Market 
• The guest 
• Book tip 
• Imprint

DOSSIER- Continuing education

• Continuing education should be worthwhile
• How systematic Corporate development in SMEs can succeed
• The Continuing Education Act WeBiG
• Sustainable solutions for companies with a shortage of skilled workers
• Suggestions and impulses for management assistants