Organizer issue 7-8/2013

People

• Dany Gehrig, CEO of Globetrotter Travel Services: "Mentally and on the bike: always on the move".

In demand

• B2B web stores: How will you be found?

Focus

• Social media: do one, don't leave the other (Chr. Portmann) When classic advertising is no longer enough: content marketing (R. Probst)

Leadership

• The SME Trap (V. Völzke)
• Customers are the best motivators (A. Schüller)

Marketing

• More proximity, please! (F. Müller

ICT

• Strategic ICT Procurement Management (J. Lange)

Finance/Legal

• Contracts with international partners: What you should pay attention to

Fit on the job

• Is your sleep restful or do you suffer from sleep disorders? (O. Petersen, D. Walser) "I slept like a rock for four nights - then not at all" ANAVANT intern: Between racing suitcases and departing planes

HEADLINES

• Editorial 
• Starter/Scene 
• The thing 
• Market 
• The guest 
• Book tips 
• Imprint

DOSSIER SME further training

• Education and training - strategically implemented? (M. Kempf)
• MA, MSc, MLaw, MMed, MTh, MAS, MBA, EMBA - an overview (R. Sonderegger)
• The right competencies bundle and compare (E. Hauser)
• Career Planning past, present and future (H. Rudolf von Rohr)
• The retirement in sight: A one-day seminar conveys connections (S. Greter)