Organizer Issue 7-8/2016

Receive the German-language trade journal "organisator" in the organizer issue 7-8/2016 as a PDF download with the following table of contents:

People

  • Aurel Aebi, co-founder of atelier oï:
  • "Without origin there is no future" (B. Rüttimann)

In demand

  • Will "classic" marketing soon be obsolete?

Focus

  • Content marketing - more than just advertising (Chr. Portmann)
  • Selling with stories (A. Schmidhauser)
  • Best labels for best dressing (B. Rüttimann)

Leadership

  • How SMEs become more resilient and stay marketable (J. Meerholz, R. Hoogenraad).
  • Disruption and digital leadership as challenges

ICT

  • More time for customers again - thanks to digitization
  • Software as mobile as the staff (D. Arnold)

Finance/Legal

  • Recording working time with business software (B. Zulauf)

Fit on the job

  • BGM: Between pleasure and frustration (M. Grutsch)
  • A help hotline for managers
  • Here and Now (V. Mirata, M. Bettoni)

HEADLINES

  • Editorial
  • Starter/Scene
  • The thing
  • Market
  • The guest
  • Book tips
  • Imprint

DOSSIER - SME Continuing Education

  • Big (in) Business - Language courses for managers (S. Grüber)
  • Continuing education for board members - Compulsory or freestyle? (Chr. Lengwiler, F. Schmutz)
  • Corporate Certify education and training (N. Storz)
  • Professional colleagues wanted!
  • Administrator - a profession with many facets (R. Rossi)
  • Company versus applicantThis is how both sides find out if they fit together (A. Kowollik)
 
Category: Single issues

$14.50