Organizer issue 8/1989

CONTENTS

 

• Economic month
• Monitor

Cover Topic:Internal PR:Alibi exercise or means of motivation?

In contrast to external public relations, the means of internal PR are often too little or not known at all.  

• Personal
• Thinking training
• Menswear brand launch
• Service
• Creativity in advertising
• How to plan your visit to the trade fair

The special organizer tip

• Shortness of breath has many causes
• A path to qualified employees
• Learning to deal with chaos
• Good entrepreneurs have good employees
• Chief relief-with footrope

 

EXTRA:A work aid with many faces: Projection

The benefits of the sensible use of overhead projectors are often misunderstood.

Management tools

• Books
• Names and Nomenclatures

Press review

• Companies and markets
• Baumer: a small company conquers the world
• Pyramid computer: soon cooperation with the Soviet Union?
• L'Oreal: the strong man comes from the own house
• Renker: new ideas and good services
• Sample show: a marketing idea inspires 17 manufacturers
• SKF Schweinfurt: Success in a crisis-ridden industry
• Boeing: battered reputation and ... full order books
• Bühler: from farmhouse to spa to industrial park

Management

• Franchising: do it yourself and with profit
• Federal Home Technology Impulse Program Completed
• Workshopping: there are no more school leavers
• Just-in-time requires short setup times
• Efficient bureaucracy makes perfect sense
• If the competitors are missing, they are invented
• Tarantula