Organizer issue 9/2015

People

• Edi Bähler, CEO of local.ch and search.ch: "Transferring the Yellow Pages into the digital age."

In demand

• Summer slump because the boss is on vacation?

Focus

• Innovations - developing the future with ideas (M. Lauener, J. Lieb)
• Innovation Marketing in the Practice of Start-Ups and SMEs (B. Miethlich, S. Murati, X. Muslija, R. Flebb, H. Worch)
• Innovations: SMEs have a cultural advantage (M. Rupp)
• Innovations from within (F. Müller)

Leadership

• Creativity Techniques Promote Business Success (M. Kaschny, M. Nolden)
• Understanding processes in companies better, part 3 (M. Mechlinski)

Finance/Legal

• New Transparency Rules in Swiss Corporate Law (H.-U. Schoch)

International

• When bicycles travel in the truck

Fit on the job

• The office chair as the best colleague
• Human Resource Management:
• Briefing new employees (R. Leicher)
• TK goes America

HEADLINES

• Editorial
• Starter/Scene
• The thing
• Market
• The guest
• Book tips
• Imprint

DOSSIER - Digital Business

• Communication in the digital age (B. Rüttimann)
• E-commerce, Logistics, supply chain and customer management
• Big Data Projects in practice (C. Höinghaus) Customer data Protect against data octopuses (R. Heinzelmann)
• Data cloud for small businesses (J. Meier)