Nine tourism regions present Alpine manifesto for sustainable tourism
At the second Alpine Climate Summit on the Zugspitze, the AlpNet tourism network published a joint commitment to greater sustainability in Alpine tourism. The Alpine Manifesto comprises ten guiding principles and is supported by specific projects from the participating regions.
Nine tourism organizations from Germany, Austria, Switzerland and Italy form the AlpNet network to promote the development of responsible and nature-friendly Alpine tourism.
The members of AlpNet include Allgäu Tourismus, Tirol Werbung, SalzburgerLand Tourismus, Graubünden Ferien, Luzern Tourismus, Made in Bern, Valais/Wallis Promotion, IDM Südtirol-Alto Adige and Trentino Marketing. Together they represent around 155 million overnight stays per year.
As part of the Alpine Climate Summit 2025 on the Zugspitze, AlpNet presented the so-called Alpine Manifesto which formulates ten common guiding principles. The aim is a sustainable approach to nature, people and the environment in the Alpine region.
Karin Seiler, President of AlpNet and Managing Director of Tirol Werbung, emphasizes: "The Alpine Manifesto is more than a symbolic solidarity. It is a practical guideline and a common mission to ourselves."
Invitation to participate
The principles of the manifesto range from respectful behavior in nature to climate-friendly travel and the promotion of regional value creation. The regions rely on measures that have already been tried and tested. Tyrol, for example, is focusing on coordinating use and dialog with the "Bergwelt Tirol - Miteinander Erleben" program. In Salzburger Land, projects such as "GuestMobility Ticket" and "Respect and Protect" enable gentle mobility and visitor guidance.
In the Allgäu, over 120 partner businesses are contributing to the "Climate-neutral Allgäu 2030" project to reduce CO₂ emissions. South Tyrol is focusing on sustainable offers and collaborations with "Mindful in the mountains" and "Visiting pioneers". Trentino emphasizes safety and local quality with projects such as "Prudenza in montagna".
The Swiss destinations are also making concrete contributions: Lucerne offers overnight guests free travel on public transport, Bern promotes conscious tourism with "ViaBerna" and educational programs on climate issues, and new approaches are being implemented in Valais with "Fairtrail Valais" and the future "Mobility Ticket", among others.
According to AlpNet, the Alpine Manifesto is not just a position paper, but an invitation to guests, businesses, municipalities and politicians to actively contribute to sustainable development in the Alpine region. Further information on the manifesto and the regional projects can be found at Alp-net.eu.
The guiding principles at a glance
- We respect the nature and wildlife of the Alps.
- We behave respectfully towards other guests and locals.
- We leave nothing behind in the natural alpine landscape.
- We prefer the existing accommodation offer.
- We select tours in the Alps carefully and prepare them well.
- We cross the Alps carefully and stay on paths, trails and pistes.
- We respect the operating times and rules of snow sports facilities and cross-country ski trails.
- We buy regionally and support local companies.
- We travel environmentally friendly.
- We carry the beautiful memories of the Alps in our hearts.
