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Customer Relationship Management

Prof. Ursula Stalder is Head of Continuing Education and Lecturer at Lucerne University of Applied Sciences and Arts – Institute of Communication and Marketing © Lucerne University of Applied Sciences and Arts

Customer management and marketing automation for SMEs

A lack of orders is causing B2B service providers to worry. © Depositphotos.com

«Darn, our order book for 2026 is still empty!»

The rigid division of customers into categories is a thing of the past. Photo: Depositphotos.com

Hybrid customers

Just give us a call? Communication is always a balancing act between intrusiveness and indifference. © freepik

Mailings and chats instead of "real" conversations?

The art of evaluation: How constructive feedback succeeds

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