{"id":10064,"date":"2019-01-23T17:25:57","date_gmt":"2019-01-23T16:25:57","guid":{"rendered":"https:\/\/www.umweltperspektiven.ch\/?p=1969"},"modified":"2022-02-09T11:10:08","modified_gmt":"2022-02-09T10:10:08","slug":"wie-kommunizieren-schweizer-banken-ihr-nachhaltiges-engagement","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/sustainability\/2019-01-23\/wie-kommunizieren-schweizer-banken-ihr-nachhaltiges-engagement\/","title":{"rendered":"How do Swiss banks communicate their commitment to sustainability?"},"content":{"rendered":"<figure id=\"attachment_1970\" aria-describedby=\"caption-attachment-1970\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1970\" src=\"\/\/www.umweltperspektiven.ch\/wp-content\/uploads\/2019\/01\/NachhaltigesEngagement-Schweizer-Banken-UP-Umwelt-Perspektiven.jpg\" alt=\"\" width=\"680\" height=\"474\" \/><figcaption id=\"caption-attachment-1970\" class=\"wp-caption-text\">Students at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) have studied how sustainability is interpreted at Swiss banks. (Symbol image: Unsplash)<\/figcaption><\/figure>\n<p>To find out how banks most effectively approach their sustainability engagement, Polarstern commissioned a group of applied psychology students to take a close look at Swiss banks' current sustainability communications. Excerpts from Polarstern's study:<\/p>\n<p><strong>Sustainability as a core competence<br \/>\n<\/strong>If you ask Wikipedia about Swiss banking, you still read in the first sentence about a \"comparatively conservative and sustainable investment\". Thus, the topic of sustainability already seems to be included in the Swiss banks' recipe for success. But economic sustainability is also increasingly dependent on ecological and social sustainability.<\/p>\n<p>For example, investments in fossil fuels are becoming increasingly unattractive, while renewable energies are in vogue in the investment world. This makes it all the more important for banks to communicate their activities and commitment in the area of sustainability properly and effectively.<\/p>\n<p><strong>Today's practice under the magnifying glass<br \/>\n<\/strong>The FHNW students are investigating the questions of how and what banks already report on this topic today and what effect they achieve with it. For example, which stakeholders are the main targets of communication?<\/p>\n<p>Which channels are used for which topics and which are the most common labels for certification? In terms of content, it is possible that certain activities in sustainability are communicated very frequently and prominently, while others take place in the background. So which projects are suitable for external communication, which are not, and most importantly, why? An already established sustainability communication element is the sustainability report that many banks publish each year. Here, too, the students will collect data and take a close look at how banks design this report and what significance it has for the company.<\/p>\n<p><strong>With the goal in mind<br \/>\n<\/strong>Finally, the most interesting question is what the right communication actually does and how this can be measured (see here also the research paper on the <a href=\"\/\/www.polarstern.ch\/was-bewirkt-nachhaltigkeitskommunikation\/\">Controlling in sustainability communication<\/a>).<\/p>\n<p><a href=\"\/\/www.polarstern.ch\">www.polarstern.ch<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Um herauszufinden, wie Banken ihr nachhaltiges Engagement am effektivsten angehen, hat Polarstern eine Gruppe von Studierenden der angewandten Psychologie beauftragt, die aktuelle Nachhaltigkeitskommunikation von Schweizer Banken unter die Lupe zu nehmen. Ausz\u00fcge aus der Studie von Polarstern: Nachhaltigkeit als Kernkompetenz Fragt man Wikipedia nach dem Schweizer Bankwesen, liest man noch im ersten Satz von einer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nachhaltiges Engagement","_yoast_wpseo_metadesc":"Die Polarstern Studie \u00fcber Nachhaltiges Engagement r\u00fcckt nicht nur \u00f6kologische Aspekte wie Fairtrade Gold in den Mittelpunkt.","articlekey":"","footnotes":""},"categories":[580],"tags":[1776,1779,424,459],"class_list":["post-10064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-nachhaltiges-banking","tag-nachhaltiges-engagement","tag-schweiz","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie kommunizieren Schweizer Banken ihr nachhaltiges Engagement? 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