{"id":10165,"date":"2020-03-18T11:57:52","date_gmt":"2020-03-18T10:57:52","guid":{"rendered":"https:\/\/www.umweltperspektiven.ch\/?p=2939"},"modified":"2024-11-07T05:56:20","modified_gmt":"2024-11-07T04:56:20","slug":"werde-buenzli-und-rette-die-welt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/allgemein\/2020-03-18\/werde-buenzli-und-rette-die-welt\/","title":{"rendered":"Become a B\u00fcnzli and save the world"},"content":{"rendered":"
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\"Become
You can take a B\u00fcnzli test at www.werde-b\u00fcnzli.ch. (Image: swissrecycling)<\/figcaption><\/figure><\/p>\n

For about a week, posters with the message \"Become a B\u00fcnzli\" and \"B\u00fcnzli save the world\" have been hanging all over Switzerland. The umbrella organization of Swiss recycling systems, Swiss Recycling, is behind the campaign. The new cross-media campaign, which includes posters, TV, online and social media, is intended to demonstrate the benefits of recycling and confirm good - not to say \"B\u00fcnzli-like\" - recycling behavior.<\/p>\n

\"Even though Switzerland is one of the top recyclers in Europe, there is still potential,\" explains Patrik Geisselhardt, Managing Director of Swiss Recycling. \"Continuous awareness-raising work is important to encourage even more people to recycle in a sustainable way.\"<\/p>\n

Recycled song and top class direction<\/strong><\/p>\n

For the campaign, the Swiss band Baby Jail kindly provided their song \"Tubel Trophy\". This was re-recorded with other musicians in collaboration with HitMill and now tells the story of a climate protection-ignorant who still believes global warming is \"fake news\".<\/p>\n

Swiss filmmaker and director Michael Steiner is responsible for the realization of the TV spot.<\/p>\n<\/div>\n<\/div>\n

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