{"id":11097,"date":"2022-02-08T23:54:57","date_gmt":"2022-02-08T22:54:57","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165110"},"modified":"2022-08-02T16:37:32","modified_gmt":"2022-08-02T14:37:32","slug":"umfassendes-rebranding-foundry-zeigt-the-power-of-axpo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-08\/umfassendes-rebranding-foundry-zeigt-the-power-of-axpo\/","title":{"rendered":"Comprehensive Rebranding: Foundry Shows \"The Power of Axpo"},"content":{"rendered":"<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/08_foundry_axpo_ci_signage\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/08_Foundry_Axpo_CI_Signage.jpeg\" alt=\"The Power of Axpo\" width=\"654\" height=\"436\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/09_foundry_axpo_ci_signage_ii\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/09_Foundry_Axpo_CI_Signage_II.jpeg\" alt=\"The Power of Axpo\" width=\"725\" height=\"375\" \/><\/a>\r\n\r\nOver the past 100 years, the Axpo Group has established itself as one of the leading energy companies in Europe and is currently the largest Swiss producer of renewable energy.\r\n\r\nFoundry was commissioned to develop the new brand identity and a communication platform together with Axpo. For the new appearance, the Swiss roots of the energy company were built upon. In addition, Axpo's growing international reach was to be reflected.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/01_foundry_axpo_ux_ui_i\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/01_Foundry_Axpo_UX_UI_I.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/02_foundry_axpo_ux_ui_ii\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/02_Foundry_Axpo_UX_UI_II.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nAxpo's redefined strategy and vision served as a creative springboard for Foundry: a new brand identity that aligns with the company's core and specifically addresses the needs of its various B2B target groups, stakeholders and employees.\r\n\r\n\"Axpo has a vision that requires innovation, collaboration and expertise across the organization. This includes customers, employees and various partners working together,\" explains Foundry founder and CEO Sacha Moser. \"When we saw this collaborative spirit in action, we came up with the idea of an endless flow of energy and the platform 'The power of...' that unites Axpo's different energy sources.\"\r\n\r\nThe result is a digital brand platform designed to capture this essence of Axpo's driving force. \"Axpo's modernized identity reflects both the exciting evolution of Axpo and our strategy to ensure the success of our employees, customers and stakeholders in an increasingly complex and evolving energy future,\" said Christoph Brand, CEO of Axpo Group, about the new look.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/07_foundry_axpo_ci_posters\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/07_Foundry_Axpo_CI_posters.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/03_foundry_axpo_ci_some\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/03_Foundry_Axpo_CI_SoMe.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/03_foundry_axpo_ci_website_3\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/03_Foundry_Axpo_CI_website_3.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/04_foundry_axpo_ci_business_cards\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/04_Foundry_Axpo_CI_business_cards.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nFoundry has commissioned the production company MyGosh to realize an image film that will convey \"The Power of Axpo\".\r\n\r\n\"To make a film about Axpo's many strengths, we wanted to capture the beauty of real employees, real Axpo facilities and real places. Our partners at MyGosh developed an international shooting schedule and executed it flawlessly despite a worldwide pandemic. And they did it all within a very tight time frame. Just as it takes a well-rehearsed band to play flawlessly on demand, it takes a well-rehearsed team to develop a brand across all touchpoints in a short period of time,\" explains Foundry CEO Moser.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/06_foundry_axpo_ci_brochure\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/06_Foundry_Axpo_CI_brochure.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/05_foundry_axpo_ci_collateral\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/05_Foundry_Axpo_CI_collateral.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/10_foundry_axpo_ci_merch\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/10_Foundry_Axpo_CI_merch.jpg\" alt=\"The Power of Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Axpo: <\/strong>Henriette Wendt (COO); Alena Weibel (Head of Corporate Communications &amp; Public Affairs); Patricia Walter (Wunderbox Marketing- External Project Management for Axpo); Isabelle Grabolus (Senior Manager Branding &amp; Marketing - Deputy Project Manager); Daniel Paredes (Senior Manager Digital Communication); Anabel Rodriguez (Senior Manager Branding &amp; Marketing); Stefan Wehrle (Digital Content Manager); Angelina Hoeppner (Wunderbox Marketing - Ext. PM &amp; Graphics). <strong>Responsible at Foundry: <\/strong>Executive Creative Team: Eugenia Kubas (Art Direction &amp; Digital), Nitin George (Copy &amp; Strategy), Sacha Moser (Founder &amp; Creative Partner); Susann Kompa, Hugo Bosio (Project &amp; Account Lead); Ruben Lopez, Pascal Baumann, Gabriel Mesquita (Art Direction); Andrea Egidi, Arseniy Sahalchyk (Motion, 2D &amp; 3D Design, Editor); Gregor Wollenweber , Dan Diaconu, Lea Kutz (Design &amp; Production); Nitin George, Alexander Sistenich (Copy); Eugenia Kubas, Mariusz Karluk, Sam Bolleter (Digital Design &amp; Development). <strong>Partner: <\/strong>K<a href=\"https:\/\/kompost.tv\/\">ompost TV<\/a>: Gian Klainguti (Design Thinking &amp; 3D Animation); MyGosh Production: Nabile Senhaji (Director), Michel Van Der Veken (Producer), Lamar Hawkins (Lead Producer), Julie Quintard (Editor); Aixsponza: Julian Fischer (Producer), Christian Tyroller (Producer), Marco Fontan (3D Design &amp; Animation), Simon Breithofer (3D Design &amp; Animation); Gotomo: Oliver St\u00e4ker (UX\/Digital Design); Fabulatorij Experiential Design &amp; Events: Anja Rebek (Client Service Director), Sanja Martinec (Senior Project Manager), Vid Greganovic (Strategic Consultant).\r\n\r\nThe post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/\" rel=\"nofollow\">Comprehensive Rebranding: Foundry Shows \"The Power of Axpo<\/a> appeared first on <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Advertising week m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Die Axpo-Gruppe hat sich in den letzten 100 Jahren als eines der f\u00fchrenden Energieunternehmen in Europa etabliert und ist aktuell die gr\u00f6sste Schweizer Produzentin von erneuerbarer Energie. Foundry wurde beauftragt, gemeinsam mit Axpo die neue Markenidentit\u00e4t und eine Kommunikationsplattform zu entwickeln. F\u00fcr den neuen Auftritt wurde auf den Schweizer Wurzeln des Energieunternehmens aufgebaut. Zudem sollte [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/\">Umfassendes Rebranding: Foundry zeigt \u00abThe Power of Axpo\u00bb<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"The Power of Axpo","_yoast_wpseo_metadesc":"Die Agentur Foundry mit Sitz in Z\u00fcrich und Berlin hat f\u00fcr die gr\u00f6sste Schweizer Produzentin von erneuerbarer Energie Axpo ein umfassendes Rebranding umgesetzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[3289],"class_list":["post-11097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-the-power-of-axpo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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