{"id":11099,"date":"2022-02-08T15:29:58","date_gmt":"2022-02-08T14:29:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165092"},"modified":"2022-08-03T11:11:38","modified_gmt":"2022-08-03T09:11:38","slug":"havas-neuer-auftritt-fuer-e-sports-team-bds","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/","title":{"rendered":"Havas: New appearance for e-sports team BDS"},"content":{"rendered":"<img class=\"aligncenter wp-image-165101 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_9.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/>A wide variety of players from a wide variety of countries cavort in the gaming industry - a heterogeneous target group. This includes the BDS fans, the LEC fans or the fans of the individual players. What unites this heterogeneous target group is a passion for gaming. For the positioning of Team BDS, Havas Switzerland worked its way into a complex subject. The agency tried to develop an inspiring story that comes across credibly in the most diverse areas.\r\n\r\nSpecifically, Team BDS competes in seven games with different worlds and target groups. In order to function in the various contexts - in other words, to find the ideal positioning - Team BDS relied on the help of Havas Sports &amp; Entertainment, whose expertise lies in the gaming and e-sports sector.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_8\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_8.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_7\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_7.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_3\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_3.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_2\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_2.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nThe basic idea was to tease out what makes Team BDS different from all the others. Because this was the only way to achieve a unique positioning in a universe in which teams often distinguish themselves with very similar values.\r\n\r\nThus, the DNA of Team BDS was examined and \"Team BDS: Challenge The Game\" was worked out. This positioning is supposed to stand for the skillful and attentive strategists who make unconventional decisions.\r\n\r\nIn terms of design, Team BDS retains the original blue and pink colors. The logo and lettering have been modernized. 3D assets, merchandising and communication items, backgrounds and other patterns were developed in a visual world focused on \"challenge\" and the character of BDS.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_6\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_6.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_5\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_5.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nAn initial rollout of this signature and the new graphic identity took place via a new brand book. This means that all Team BDS employees based in Geneva and Berlin can already use the new visual identity.\r\n\r\nTo celebrate the entry into the LEC appropriately, the new visual identity was officially unveiled at the end of December 2021 on all the brand's social platforms and on the official website.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_1\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_1.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_4\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_4.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nThe post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\" rel=\"nofollow\">Havas: New appearance for e-sports team BDS<\/a> appeared first on <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Advertising week m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>In der Gaming-Branche tummeln sich unterschiedlichste Akteure aus unterschiedlichsten L\u00e4ndern \u2013 eine heterogene Zielgruppe. Dazu geh\u00f6ren die BDS-Fans, die LEC-Fans oder die Fans der einzelnen Spieler. Was diese heterogene Zielgruppe vereint, ist die Leidenschaft f\u00fcr das Gaming. F\u00fcr die Positionierung von Team BDS arbeitete sich Havas Schweiz in eine komplexe Materie ein. Die Agentur hat [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\">Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Havas","_yoast_wpseo_metadesc":"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. Havas Schweiz hat den visuellen Auftritt des Teams \u00fcberarbeitet und die Positionierung gesch\u00e4rft.","articlekey":"","footnotes":""},"categories":[29],"tags":[3310],"class_list":["post-11099","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-team-bds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS - Organisator<\/title>\n<meta name=\"description\" content=\"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. Havas Schweiz hat den visuellen Auftritt des Teams \u00fcberarbeitet und die Positionierung gesch\u00e4rft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. Havas Schweiz hat den visuellen Auftritt des Teams \u00fcberarbeitet und die Positionierung gesch\u00e4rft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T14:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T09:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_9.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS\",\"datePublished\":\"2022-02-08T14:29:58+00:00\",\"dateModified\":\"2022-08-03T09:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Se%E2%95%A0uelection-images-CP_Page_9.jpg\",\"keywords\":[\"Team BDS\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/\",\"name\":\"Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-02-08\\\/havas-neuer-auftritt-fuer-e-sports-team-bds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Se%E2%95%A0uelection-images-CP_Page_9.jpg\",\"datePublished\":\"2022-02-08T14:29:58+00:00\",\"dateModified\":\"2022-08-03T09:11:38+00:00\",\"description\":\"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. 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