{"id":11107,"date":"2022-02-03T17:23:22","date_gmt":"2022-02-03T16:23:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=164933"},"modified":"2022-08-02T14:29:27","modified_gmt":"2022-08-02T12:29:27","slug":"vier-buecher-die-sie-interessieren-koennten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-164934 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/lesetipps-feb-22.jpg\" alt=\"Four books\" width=\"1000\" height=\"518\" \/>Online Team Hacks<\/strong>\r\n\r\n<em>Impulses and tools for online collaboration. <\/em>\r\n<ul>\r\n \t<li>Author: Brigitte Berscheid and Kathrin Strehlau<\/li>\r\n \t<li>Publisher: managerSeminare Verlag, 2021<\/li>\r\n \t<li>Pages: 272<\/li>\r\n \t<li>ISBN: 9783958910980<\/li>\r\n<\/ul>\r\nOnline collaboration from the home office is effective and saves time. However, the digital opportunities for online teams require managers and employees to learn new ways of working, processes and skills. This book explains in detail how digital collaboration works and what tools are really needed. It also offers downloadable job aids and an overview and evaluation of different programs. A practical guide for anyone who wants to find their way around the confusing market of digital tools - clearly laid out and easy to implement.\r\n\r\n<img class=\"aligncenter wp-image-164936 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/online-teamhacks.jpg\" alt=\"Four books\" width=\"943\" height=\"612\" \/>\r\n\r\n<strong>The customer-centric company<\/strong>\r\n\r\n<em>A practical handbook. <\/em>\r\n<ul>\r\n \t<li>Author: Dirk Johannsen and Werner Katzengruber<\/li>\r\n \t<li>Publisher: Wiley-VCH, 2021<\/li>\r\n \t<li>Pages: 240<\/li>\r\n \t<li>ISBN: 9783527510894<\/li>\r\n<\/ul>\r\nAmazon and Apple are leading the way: They have perfected customer centricity with products that are tailored to customers and their wishes, and with excellent service. This practical handbook is a helpful guide for anyone who wants to follow in their footsteps. The authors explain in detail which strategies, structures and culture are needed to become truly customer-centric. Unfortunately, they are too stingy with practical examples. These would have made the material easier to digest - for the benefit of the customer, in this case the reader.\r\n\r\n<img class=\"aligncenter wp-image-164938 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/das-kundenzentrierte-unternehmen.jpg\" alt=\"Four books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Meaning is the New Marketing<\/strong>\r\n\r\n<em>A source of inspiration for brands, organizations and people who seek meaning in their work. <\/em>\r\n<ul>\r\n \t<li>Author: Yousef Hammoudah and Nico Zeh<\/li>\r\n \t<li>Publisher: Campus Verlag, 2021<\/li>\r\n \t<li>Pages: 256<\/li>\r\n \t<li>ISBN: 9783593514697<\/li>\r\n<\/ul>\r\nForget classic marketing tools, because they no longer work, say Yousef Hammoudah and Nico Zeh. The secret to success, they believe, lies in sustainable, value-based brand communication. The two authors have developed a model for this, which they present with passion and euphoria. The book is peppered with excursions into a wide variety of theories and delves deep into the authors' biographies. Above all, however, it whets the appetite for a different kind of marketing that contributes to an open, fair and sustainable society.\r\n\r\n<strong><img class=\"aligncenter wp-image-164935 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/meaning-is-the-new-marketing.jpg\" alt=\"Four books\" width=\"1200\" height=\"850\" \/>Post bureaucratic organizing<\/strong>\r\n\r\n<em>Forms and consequences of agile ways of working. <\/em>\r\n<ul>\r\n \t<li>Author: Judith Muster, Finn-Rasmus Bull and Jens Kapitzky (eds.)<\/li>\r\n \t<li>Publisher: Vahlen Verlag, 2021<\/li>\r\n \t<li>Pages: 248<\/li>\r\n \t<li>ISBN: 9783800663767<\/li>\r\n<\/ul>\r\nSo-called post-bureaucratic management approaches such as agility or Scrum are supposed to help overcome the problems of rigid bureaucracies and hierarchies. This anthology presents the experiences of several companies with post-bureaucratic methods. These are often dismissed as \"management fads.\" Here, the book goes further than others by reflecting on post-bureaucratic approaches from a theoretical perspective as well. Of particular interest is the criticism of management fads expressed in several contributions.<img class=\"aligncenter wp-image-164937 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/postbuerokratisches-organisieren.jpg\" alt=\"Four books\" width=\"1200\" height=\"850\" \/>\r\n\r\nThe post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\" rel=\"nofollow\">Four books that might interest you<\/a> appeared first on <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Advertising week m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Online-Teamhacks Impulse und Tools f\u00fcr die Online-Zusammenarbeit. Autor: Brigitte Berscheid und Kathrin Strehlau Verlag: managerSeminare Verlag, 2021 Seiten: 272 ISBN: 9783958910980 Onlinezusammenarbeit aus dem Homeoffice ist effektiv und spart Zeit. Die digitalen M\u00f6glichkeiten f\u00fcr Onlineteams fordern allerdings von F\u00fchrungskr\u00e4ften und Mitarbeitenden, dass sie neue Arbeitsweisen, Prozesse und Kompetenzen erlernen. Das Buch erkl\u00e4rt in allen Einzelheiten, [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\">Vier B\u00fccher, die Sie interessieren k\u00f6nnten<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. Diesmal: \u00abOnline-Teamhacks\u00bb, \u00abDas kundenzentrierte Unternehmen\u00bb, \u00abMeaning is the New Marketing\u00bb und \u00abPostb\u00fcrokratisches Organisieren\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3273],"class_list":["post-11107","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-vier-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. 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