{"id":11146,"date":"2022-02-09T15:43:05","date_gmt":"2022-02-09T14:43:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165179"},"modified":"2022-08-01T14:24:38","modified_gmt":"2022-08-01T12:24:38","slug":"rosarot-spannt-fuer-fairway-ein-dreieck-von-branding-sprache-und-usability","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-09\/rosarot-spannt-fuer-fairway-ein-dreieck-von-branding-sprache-und-usability\/","title":{"rendered":"Rosarot spans a triangle of branding, language and usability for Fairway"},"content":{"rendered":"<img class=\"aligncenter wp-image-165182 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059.jpg\" alt=\"Pink\" width=\"1200\" height=\"739\" \/>The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the agency Rosarot created a new appearance dominated by independence in branding, language and usability.\r\n<h3><strong>Branding process as a basis<\/strong><\/h3>\r\nIn a structured branding process, Rosarot supported Fairway in rebranding and creating a new brand. In the process, a completely new image was created, and new brand values with a clear differentiation were created internally.\r\n\r\nIn line with this, the entire information architecture of the Fwfo.ch website was redefined by Rosarot and an interaction design was created that is intended to surprise the customer and at the same time take him by the hand. The scrolling usability is based on a matrix that gives the overview horizontally and goes into depth vertically.\r\n\r\n\r\n\r\n<img class=\"aligncenter wp-image-165183 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_1.jpg\" alt=\"Pink\" width=\"1200\" height=\"739\" \/>\r\n<h3><strong>With otherness to attention<\/strong><\/h3>\r\nEven the color scheme on the website should convey to the viewer that this is not a classic financial company. The refreshing animations accompany the user and should keep the attention high during the entire visit. The independent branding together with its own language and the intelligent matrix usability result in a whole new world of appearance with which the brand communicates its passion and sophistication.\r\n\r\n\r\n\r\n<img class=\"aligncenter wp-image-165185 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_3.jpg\" alt=\"Pink\" width=\"1200\" height=\"739\" \/> <img class=\"aligncenter wp-image-165184 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Fairway_MOCKUPS_1720x1059_2.jpg\" alt=\"Pink\" width=\"1200\" height=\"739\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Fairway:<\/strong> Tamara Meili (Project Manager). <strong>Responsible at Rosarot:<\/strong> Ren\u00e9 Karrer (Creative Director), Bianca Berger (Art Direction), Marcela Narvaez (Graphic Design), Jonas Hartmann (Interaction Design), Nadine Ticozzelli (Consulting), Andreas Steiner (Director Content), Natasa Maricic (Senior Text).","protected":false},"excerpt":{"rendered":"<p>Die eigenst\u00e4ndige Positionierung des Multi-Family-Offices sollte sich im gesamten Auftritt widerspiegeln. Somit erschuf die Agentur Rosarot einen Neuauftritt dominiert von Eigenst\u00e4ndigkeit bei Branding, Sprache und Usability. Branding-Prozess als Basis In einem strukturierten Branding-Prozess unterst\u00fctzte Rosarot Fairway zum Rebranding und zur neuen Marke. Dabei entstand ein komplett neues Erscheinungsbild, ausserdem wurden nach innen neue Markenwerte mit [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rosarot","_yoast_wpseo_metadesc":"F\u00fcr das Finanzunternehmen Fairway hat Rosarot ein f\u00fcr diesen Bereich un\u00fcbliches Erscheinungsbild geschaffen, das mittels seiner Andersartigkeit Aufmerksamkeit generieren soll.","articlekey":"","footnotes":""},"categories":[29],"tags":[2717,3226,2640],"class_list":["post-11146","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-branding","tag-fairway","tag-rosarot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot spannt f\u00fcr Fairway ein Dreieck von Branding, Sprache und Usability - 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