{"id":11736,"date":"2021-10-21T09:22:19","date_gmt":"2021-10-21T07:22:19","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8714"},"modified":"2021-10-21T09:22:19","modified_gmt":"2021-10-21T07:22:19","slug":"ellexx-geld-anlegen-und-investieren-wird-weiblich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/management\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/","title":{"rendered":"elleXX: Investing money is becoming female"},"content":{"rendered":"<figure id=\"attachment_8715\" aria-describedby=\"caption-attachment-8715\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8715\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/10\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\" alt=\"\" width=\"680\" height=\"578\" \/><\/a><figcaption id=\"caption-attachment-8715\" class=\"wp-caption-text\">The founders of elleXX: Nadine J\u00fcrgensen, Patrizia Laeri and Simone Z\u00fcger (from left to right).<\/figcaption><\/figure>\n<p>Close the Gaps: On average, women have much less money than men. The new Swiss financial media platform elleXX wants to change that. It is primarily aimed at women, but focuses on equality and sustainability. The platform offers a wide range of social and financial topics. This includes a comprehensive knowledge collection that shows and explains the various gender financial gaps. Checklists and explanatory videos - initially in German and English - round out the content offering.<\/p>\n<h2>elleXX with financial products suitable for women<\/h2>\n<p>But the platform is not just about highlighting gender inequality in the context of financial issues. Together with recognized partners from the financial world, elleXX has also developed concrete women-friendly white label financial products. These include, for example, a sustainable and women-friendly equity product launched in cooperation with Migros Bank. A 3a solution and a legal protection product are also to follow in November, which elleXX is developing with other cooperations. All products can be purchased directly via elleXX with just a few clicks.<\/p>\n<h2>The three founders<\/h2>\n<p>There are three women behind elleXX: Business journalists Patrizia Laeri (CEO) and Nadine J\u00fcrgensen (COO), and Creative Director Simone Z\u00fcger. \"We want to finally close the gender wealth gaps,\" says Patrizia Laeri. \"My co-founder Nadine J\u00fcrgensen and I have been writing and shaking up financial and legal equality issues as journalists for two decades, but have never been part of the solution. So we decided to continue to journalistically enrich women on our own platform while providing meaningful solutions.\" COO and co-founder Nadine J\u00fcrgensen continues, \"Women live longer, earn less, do most of the unpaid work for the family and are often only employed part-time. We want to encourage women to close their financial gaps.\"<\/p>\n<h2>Important impact company<\/h2>\n<p>The branding of elleXX comes across as unusual and creative. Creative director and co-founder Simone Z\u00fcger explains the sophisticated design approach as follows: \"Many media and financial sites have a dry and uninviting design. However, it is crucial to transport emotions into the digital space and to do so with a targeted approach. Nadine J\u00fcrgensen adds: \"We address women, but exclude no one. Men are also welcome here. Equality only works together.\" The fast-growing Swiss digital agency Liip was won as a tech partner. Liip founder Hannes Gassert sees elleXX as an important impact company.<\/p>\n<p><a href=\"http:\/\/www.ellexx.com\"><em>Click here to go directly to the platform<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Close the Gaps: Frauen haben im Schnitt viel weniger Geld als M\u00e4nner. Das will die neue Schweizer Finanz-Medien-Plattform elleXX \u00e4ndern. Sie richtet sich prim\u00e4r an Frauen, fokussiert aber auf Gleichstellung und Nachhaltigkeit. Die Plattform bietet ein breites Spektrum an gesellschaftlichen und finanziellen Themen. Dazu geh\u00f6rt auch eine umfassende Wissenssammlung, die die verschiedenen Gender Financial Gaps [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"elleXX","_yoast_wpseo_metadesc":"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.","articlekey":"","footnotes":""},"categories":[24],"tags":[159,202,393,508],"class_list":["post-11736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzen_recht","tag-diversity","tag-finanzenrecht","tag-produkte","tag-vermischtes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>elleXX: Geld anlegen und investieren wird weiblich - Organisator<\/title>\n<meta name=\"description\" content=\"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/management\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"elleXX: Geld anlegen und investieren wird weiblich\" \/>\n<meta property=\"og:description\" content=\"Mit elleXX geht eine Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/en\/management\/finanzen_recht\/2021-10-21\/ellexx-geld-anlegen-und-investieren-wird-weiblich\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-21T07:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/08\/organisator_1964_8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"654\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#elleXX: Geld anlegen und investieren wird weiblich\" \/>\n<meta name=\"twitter:description\" content=\"Mit #elleXX geht eine #Finanz-Medien-Plattform an den Start, die einen Kontrapunkt zur finanziellen Ungleichheit von Frauen gegen\u00fcber M\u00e4nnern setzen will.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/08\/organisator_1964_8.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"elleXX: Geld anlegen und investieren wird weiblich\",\"datePublished\":\"2021-10-21T07:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/elleXX-Geld-anlegen-und-investieren-wird-weiblich_Organisator.jpg\",\"keywords\":[\"Diversity\",\"Finanzen\\\/Recht\",\"Produkte\",\"Vermischtes\"],\"articleSection\":[\"FINANZEN\\\/RECHT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/finanzen_recht\\\/2021-10-21\\\/ellexx-geld-anlegen-und-investieren-wird-weiblich\\\/\",\"name\":\"elleXX: Geld anlegen und investieren wird weiblich - 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Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"elleXX: investing and investing money becomes female - 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