{"id":11755,"date":"2021-11-05T10:02:12","date_gmt":"2021-11-05T09:02:12","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8804"},"modified":"2021-11-05T10:02:12","modified_gmt":"2021-11-05T09:02:12","slug":"jaisli-xamax-ag-umwirbt-lernende-ueber-tiktok","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/human-resources\/hrm\/2021-11-05\/jaisli-xamax-ag-umwirbt-lernende-ueber-tiktok\/","title":{"rendered":"Jaisli-Xamax AG woos apprentices via TikTok"},"content":{"rendered":"<figure id=\"attachment_8805\" aria-describedby=\"caption-attachment-8805\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/11\/Jaisli-Xamax-AG-umwirbt-Lernende-ueber-TikTok_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8805\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/11\/Jaisli-Xamax-AG-umwirbt-Lernende-ueber-TikTok_Organisator.jpg\" alt=\"\" width=\"680\" height=\"382\" \/><\/a><figcaption id=\"caption-attachment-8805\" class=\"wp-caption-text\">Halloween also plays a role in the TikTok videos from Jaisli-Xamax AG. (Image: zVg \/ Jaisli-Xamax)<\/figcaption><\/figure>\n<p>In order to ensure a sufficient supply of young talent, companies today not only need a great deal of creativity, but must also make consistent use of new media. It is becoming increasingly difficult to fill apprenticeship positions, especially in skilled trades. That's why the electrical company Jaisli-Xamax relies on social media in its search for apprentices. The goal is to reach young people wherever they are in the media.<\/p>\n<h2>TikTok and Instagram<\/h2>\n<p>As early as 2020, Jaisli-Xamax AG chose the TikTok platform, supported by Instagram, as the main channel for apprenticeship applications. The campaign generated attention and media coverage. Since August 2021, the apprenticeship company has been training around 100 apprentices in the professions of electrician (EFZ), automatic fitter (EFZ), assembly electrician (EFF) and commercial apprentice (KV). The aim is to continue to inspire young people to take up technical apprenticeships.<\/p>\n<h2>Halloween hype used<\/h2>\n<p>Together with the agency Serviceplan Suisse, Jaisli-Xamax produced three new entertaining clips. Even more attention was paid to TikTok formats, which are particularly popular with the target group of 13- to 15-year-olds who are about to choose a career. For example, one of the popular transitions in the \"Juggler\" clip. Or the glitch challenge from the switchgear workshop and the hype around Halloween. Of course, always with a content-related or visual reference to the various apprenticeships.<\/p>\n<h2>A young footballer at Jaisli-Xamax AG<\/h2>\n<p>Also in this second round, all performers are apprentices and employees of Jaisli-Xamax. Among them is 15-year-old Yannis Ryter, who began his apprenticeship as an EFZ assembly electrician in August and at the same time plays for FC Basel's U17 youth team.<\/p>\n<p>The videos are live on TikTok and Instagram each under @jaislixamax. An example can be found here: <a href=\"https:\/\/www.youtube.com\/watch?v=-3ZPoW6RVWk&amp;t=1s\">https:\/\/www.youtube.com\/watch?v=-3ZPoW6RVWk&amp;t=1s<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Um f\u00fcr gen\u00fcgend Nachwuchs-Kr\u00e4fte zu sorgen, ben\u00f6tigen Unternehmen heute nicht nur viel Kreativit\u00e4t, sondern m\u00fcssen sich konsequent neuer Medien bedienen. Gerade in Berufsfeldern aus dem handwerklichen Bereich k\u00f6nnen Lehrstellen immer schwerer besetzt werden. Das Elektrounternehmen Jaisli-Xamax setzt deshalb bei der Suche nach Lernenden auf Social Media. Das Ziel: Junge Menschen dort erreichen, wo sie sich [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jaisli-Xamax AG","_yoast_wpseo_metadesc":"Die Employer Branding-Kampagne des Elektrounternehmens Jaisli-Xamax AG geht in die zweite Runde. Das Unternehmen umwirbt mit TikTok Lehrstellen-Suchende.","articlekey":"","footnotes":""},"categories":[26],"tags":[62,73,172,254],"class_list":["post-11755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrm","tag-aus-weiterbildung","tag-berufsbildung","tag-employer-branding","tag-hrm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaisli-Xamax AG umwirbt Lernende \u00fcber TikTok - Organisator<\/title>\n<meta name=\"description\" content=\"Die Employer Branding-Kampagne des Elektrounternehmens Jaisli-Xamax AG geht in die zweite Runde. 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