{"id":11958,"date":"2022-02-28T09:45:15","date_gmt":"2022-02-28T08:45:15","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=166212"},"modified":"2022-02-28T16:12:07","modified_gmt":"2022-02-28T15:12:07","slug":"noord-konzipiert-die-marke-fuer-die-digitale-verwaltung-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-28\/noord-konzipiert-die-marke-fuer-die-digitale-verwaltung-schweiz\/","title":{"rendered":"Noord designs the brand for Digital Administration Switzerland"},"content":{"rendered":"\"\"The federal government and the cantons have joined forces for the digital transformation of administrations, as an organization under the name \"Digital Administration Switzerland\" or DMS for short. The DMS has been operational since January 2022 and shapes the strategic control and coordination of the digitization activities of the federal government, cantons and municipalities. The Noord agency is responsible for the new brand and corporate design of Digital Administration Switzerland.\r\n\r\nThe new brand is intended to represent the values of DVS and stand for digitization and progress. The branding concept includes a trilingual logo, new colors and fonts, and an image concept. The logo combines different aspects: the \"CH\" and the inverted cross for Switzerland and a reference to pixels for digitalization. If the logo is animated, it additionally symbolizes the merger of eGovernment Switzerland and the Swiss Informatics Conference (SIK).\r\n\r\nThe core themes of Digital Administration Switzerland are represented with new illustrations and used on various channels. The new branding is particularly effective on the website, where animated elements are also used in some cases. In addition, Noord created templates for brochures and office applications.\r\n\r\n\"\"\r\n\r\n\"\"\r\n\r\n\"\"\r\n\r\n
\r\n\r\nWebsite of the DVS digital-administration-switzerland.ch<\/a>","protected":false},"excerpt":{"rendered":"

Bund und Kantone haben ihre Kr\u00e4fte f\u00fcr die digitale Transformation der Verwaltungen geb\u00fcndelt, als Organisation unter dem Namen \u00abDigitale Verwaltung Schweiz\u00bb\u00a0 kurz DVS. Die DVS ist seit Januar 2022 operativ t\u00e4tig und gestaltet die strategische Steuerung und Koordination der Digitalisierungsaktivit\u00e4ten von Bund, Kantonen und Gemeinden.\u00a0 F\u00fcr die neue Marke und das Corporate Design der Digitalen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Noord","_yoast_wpseo_metadesc":"","articlekey":"","footnotes":""},"categories":[29],"tags":[2717,2718,2719,2720,2721],"class_list":["post-11958","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-branding","tag-digitale-verwaltung-schweiz","tag-dvs","tag-noord","tag-verwaltung"],"acf":[],"yoast_head":"\nNoord konzipiert die Marke f\u00fcr die Digitale Verwaltung Schweiz - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2022-02-28\/noord-konzipiert-die-marke-fuer-die-digitale-verwaltung-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noord konzipiert die Marke f\u00fcr die Digitale Verwaltung Schweiz - Organisator\" \/>\n<meta property=\"og:description\" content=\"Bund und Kantone haben ihre Kr\u00e4fte f\u00fcr die digitale Transformation der Verwaltungen geb\u00fcndelt, als Organisation unter dem Namen \u00abDigitale Verwaltung Schweiz\u00bb\u00a0 kurz DVS. 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