{"id":12016,"date":"2022-03-03T10:28:52","date_gmt":"2022-03-03T09:28:52","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=166521"},"modified":"2022-03-03T14:46:03","modified_gmt":"2022-03-03T13:46:03","slug":"yellow-sorgt-bei-brugg-cables-fuer-power","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-03\/yellow-sorgt-bei-brugg-cables-fuer-power\/","title":{"rendered":"Yellow provides power at Brugg Cables"},"content":{"rendered":"<img class=\"alignnone size-full wp-image-166522\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12.png\" sizes=\"(max-width: 756px) 100vw, 756px\" srcset=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12.png 756w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12-600x320.png 600w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12-18x10.png 18w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12-328x175.png 328w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12-657x350.png 657w, https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Bildschirmfoto-2022-03-03-um-10.25.12-300x160.png 300w\" alt=\"\" width=\"756\" height=\"403\" \/>The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand.\r\n\r\nBrugg Cables describes itself as an innovative Swiss cable and wire manufacturer with an extensive range of services in power transmission and distribution.\r\n\r\nThe company was founded over 120 years ago by Gottlieb Suhner and has developed into a top-level global supplier. The company has around 400 employees and, in addition to its headquarters in Brugg, operates subsidiaries in six countries and a production facility in China. Since the beginning of 2020, the Swiss company has been part of the Italian energy supplier Terna.\r\n\r\nNow that Brugg Kabel has been prepared for the future in organizational terms, the brand and communication are to take this step as well. For this purpose, the management of the Swiss cable manufacturer has joined forces with Yellow. Based on the agency's own brand principle, the status quo of the industry is to be analyzed and a differentiating positioning derived from it. On this basis, the brand will be sharpened and communication realigned. The entire renewal process concludes with the relaunch of the brand and its appearance both internally and externally. The first results of the collaboration between Brugg Cables and Yellow will be announced for spring 2022.\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Brugg Kabel AG:<\/strong> Samuel Ansorge (CEO), Simona Wirth and Irene Stumpo (Marketing &amp; Communications).\r\n<strong>Agency:<\/strong> Yellow\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. Das Unternehmen wurde vor \u00fcber 120 Jahren von Gottlieb Suhner gegr\u00fcndet und entwickelte sich zu einem [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brugg Cables","_yoast_wpseo_metadesc":"","articlekey":"","footnotes":""},"categories":[29],"tags":[2729],"class_list":["post-12016","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-yellow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-03\/yellow-sorgt-bei-brugg-cables-fuer-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow sorgt bei Brugg Cables f\u00fcr Power - Organisator\" \/>\n<meta property=\"og:description\" content=\"Grundlage f\u00fcr diese Aufgabe sei ein strategisch strukturierter Prozess, mit welchem die Positionierung des Unternehmens gekl\u00e4rt und der Brand gesch\u00e4rft wird. Brugg Cables bezeichnet sich als innovativer Schweizer Kabel- und Garniturenhersteller mit umfangreichem Dienstleistungsangebot in der Energie\u00fcbertragung und -verteilung. 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