{"id":12096,"date":"2022-03-10T13:12:19","date_gmt":"2022-03-10T12:12:19","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=166964"},"modified":"2022-08-01T15:08:36","modified_gmt":"2022-08-01T13:08:36","slug":"jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-10\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\/","title":{"rendered":"Jung von Matt Brand Identity creates fresh market presence for Freshhaus"},"content":{"rendered":"<img class=\"aligncenter wp-image-166965 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/220227_fh_Bild_Web_01.jpg\" alt=\"Jung von Matt Brand Identity\" width=\"1200\" height=\"831\" \/>\r\n\r\nFreshhaus has been building individual single-family homes throughout Switzerland for many years. As a general contractor, Freshhaus assumes overall responsibility for the construction project and assists future homeowners with construction consulting, architecture, construction management and interior design.\r\n\r\nIn the past, however, Freshhaus was repeatedly confronted with prejudices against prefabricated houses and had to repeatedly prove that a concept house is not a prefabricated house.\r\n\r\nIn order to eliminate these prejudices once and for all, Freshhaus - together with Jung von Matt Brand Identity - has further developed its own brand, with the aim of highlighting the differentiating services of the brand as well as addressing customers more emotionally.\r\n\r\nIn joint workshops, the agency and the company developed a brand story, which was to bring the unique selling points to the point: Individual and high-quality concept houses, which make the wishes of future homeowners come true through full support, flexibility and cost guarantee.<img class=\"aligncenter wp-image-166967 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/220124_fh_Foto_05.jpg\" alt=\"Jung von Matt Brand Identity\" width=\"1200\" height=\"773\" \/>\r\n<h3><strong>Enabling individual life dreams<\/strong><\/h3>\r\nIn order to express the brand history even more strongly in the brand design, the individual design elements were further developed. The logo and the colors were modernized and refreshed. In addition, floor plan animations were developed to illustrate that Freshhaus does not simply place finished house templates on the plots.\r\n\r\nThe various Freshhaus concept houses can be visited via a digital tour and experienced with the help of a 360-degree view.\r\n<h3><strong>The brand experience taken further<\/strong><\/h3>\r\nFurther touchpoints were also developed on the basis of the new brand experience: From a print media concept to sales documents and a new website. The website was implemented in close cooperation with the digital experts from Jung von Matt Tech. Using a brand-first approach, a modern, digital brand experience was created based on Webflow. The website should impress with its simplicity, user-friendliness and striking corporate language.<img class=\"aligncenter wp-image-166966 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/220124_fh_Foto_02.jpg\" alt=\"Jung von Matt Brand Identity\" width=\"1200\" height=\"675\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Freshhaus: <\/strong>Ivana Milanovic, Andr\u00e9 Kressebuch, Kerry de Zilva. <strong>Responsible at Jung von Matt Brand Identity: <\/strong>Alessandra Bally, Julius J\u00e4ger (Strategy), Monica B\u00fchlmann, Boris Stoll, Christina Widmann (Design). <strong>Responsible at Jung von Matt Tech: <\/strong>Andrin Gorgi (implementation, project management), Stefanie Pfeffer (project management), Manuela Tappe, Michelle Scholz (design).","protected":false},"excerpt":{"rendered":"<p>Freshhaus baut seit vielen Jahren individuelle Einfamilienh\u00e4user in der ganzen Schweiz. Als Generalunternehmen \u00fcbernimmt Freshhaus die Gesamtverantwortung f\u00fcr das Bauvorhaben und steht zuk\u00fcnftigen Hausbesitzer*innen bei Bauberatung, Architektur, Bauleitung und Innenarchitektur zur Seite. In der Vergangenheit sah sich Freshhaus jedoch immer wieder mit Vorurteilen gegen\u00fcber Fertigh\u00e4usern konfrontiert und musste wiederholt beweisen, dass ein Konzepthaus kein Fertighaus [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jung von Matt Brand Identity","_yoast_wpseo_metadesc":"F\u00fcr die Neuausrichtung des Traumhaus-Bauers Freshhaus konzipierte Jung von Matt Brand Identity die Marke neu.","articlekey":"","footnotes":""},"categories":[29],"tags":[2740],"class_list":["post-12096","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jung-von-matt-brand-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jung von Matt Brand Identity kreiert frischen Marktauftritt f\u00fcr Freshhaus - Organisator<\/title>\n<meta name=\"description\" content=\"F\u00fcr die Neuausrichtung des Traumhaus-Bauers Freshhaus konzipierte Jung von Matt Brand Identity die Marke neu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-10\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jung von Matt Brand Identity kreiert frischen Marktauftritt f\u00fcr Freshhaus - Organisator\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr die Neuausrichtung des Traumhaus-Bauers Freshhaus konzipierte Jung von Matt Brand Identity die Marke neu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-10\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T12:12:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T13:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/220227_fh_Bild_Web_01.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Jung von Matt Brand Identity kreiert frischen Marktauftritt f\u00fcr Freshhaus\",\"datePublished\":\"2022-03-10T12:12:19+00:00\",\"dateModified\":\"2022-08-01T13:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/220227_fh_Bild_Web_01.jpg\",\"keywords\":[\"Jung von Matt Brand Identity\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-10\\\/jung-von-matt-brand-identity-kreiert-frischen-marktauftritt-fuer-freshhaus\\\/\",\"name\":\"Jung von Matt Brand Identity kreiert frischen Marktauftritt f\u00fcr Freshhaus - 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