{"id":12166,"date":"2022-03-17T13:02:05","date_gmt":"2022-03-17T12:02:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167438"},"modified":"2022-08-01T14:42:07","modified_gmt":"2022-08-01T12:42:07","slug":"violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/","title":{"rendered":"Violetta for BnB Switzerland: Once everything new please"},"content":{"rendered":"<img class=\"aligncenter wp-image-167443 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/9-BnB-new-logo.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/>Over the past two years, Violetta Digital Craft has given the \"BnB Switzerland\" brand a completely new face on all digital channels. The name was changed from \"Bed and Breakfast Switzerland\" to \"BnB Switzerland\", as well as a comprehensive rebranding and the creation of a new design system. At the beginning of the process, the agency worked with the client to define a comprehensive content strategy and the technological framework for the project.\r\n\r\nThe goal was to get the most out of the available resources - and a little more if possible. While the international competition is present all over the world and has to allocate its resources, BnB Switzerland can fully focus on the Swiss market.<img class=\"aligncenter wp-image-167442 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/8-BnB-poster-wall.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"800\" \/><img class=\"aligncenter wp-image-167444 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/10-BnB-faltflyer.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"857\" \/>\r\n<h3><strong>Proven values reinterpreted <\/strong><\/h3>\r\nDon't destroy what works: This motto also applies to BnB Switzerland. The red recognition board, which hangs in the shape of a house roof on BnB accommodations throughout Switzerland, is well-known. That's why the best elements were taken from the existing presence and given a comprehensive facelift.<img class=\"aligncenter wp-image-167445 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/0-Team.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"960\" \/>\r\n<h3><strong>Navigation and information architecture<\/strong><\/h3>\r\nUsers are guided through the various websites via clever navigation. New offers are displayed from each page, which the customer can book directly. The structure was developed and built based on a keyword analysis and with user experience in mind.\r\n\r\nSeasonal stories, news and tips can be integrated as needed. This is to give the offers more context and depth. In addition, each \"category\" functions as a separate landing page. Thus, there are numerous entry points for customers to the BnB Switzerland website.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/1-bnb-startseite\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1-BnB-Startseite.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/2-bnb-buchen\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/2-BnB-Buchen.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/3-bnb-navigation\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/3-BnB-Navigation.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/4-bnb-angebote-gastgeber\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/4-BnB-Angebote-Gastgeber.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/5-bnb-welt\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/5-BnB-Welt.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/6-bnb-mobile\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/6-BnB-Mobile.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-17\/violetta-fuer-bnb-switzerland-einmal-bitte-alles-neu\/attachment\/7-bnb-app\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/7-BnB-App.jpg\" alt=\"Switzerland\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at BnB Switzerland:<\/strong> Dorette Provoost (Managing Director), Jennifer Provoost (Deputy Managing Director \/ Product Management). <strong>Responsible at Violetta Digital Craft:<\/strong> Elias Emmenegger, Lukas Hausammann (concept, design &amp; overall responsibility). <strong>External partners:<\/strong> Hayloft IT (Application), Fourward (Google Ads).","protected":false},"excerpt":{"rendered":"<p>In den vergangenen zwei Jahren hat Violetta Digital Craft der Marke \u00abBnB Switzerland\u00bb auf s\u00e4mtlichen digitalen Kan\u00e4len ein komplett neues Gesicht gegeben. Der Name wurde von \u00abBed and Breakfast Switzerland\u00bb auf \u00abBnB Switzerland\u00bb ge\u00e4ndert, sowie ein umfassendes Rebranding durchgef\u00fchrt und ein neues Design-System erschaffen. Zu Beginn des Prozesses definierte die Agentur gemeinsam mit dem Kunden [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Switzerland","_yoast_wpseo_metadesc":"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. Violetta Digital Craft hat das Schweizer KMU beim Kampf David gegen Goliath unterst\u00fctzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[2274,2753],"class_list":["post-12166","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-switzerland","tag-violetta-digital-craft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Violetta f\u00fcr BnB Switzerland: Einmal bitte alles neu - Organisator<\/title>\n<meta name=\"description\" content=\"BnB Switzerland muss sich gegen Riesen wie Booking.com und Airbnb behaupten. 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