{"id":12188,"date":"2022-03-21T15:55:11","date_gmt":"2022-03-21T14:55:11","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167587"},"modified":"2022-08-01T13:46:10","modified_gmt":"2022-08-01T11:46:10","slug":"groupe-mutuel-neues-image-und-prominente-botschafterinnen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-21\/groupe-mutuel-neues-image-und-prominente-botschafterinnen\/","title":{"rendered":"Groupe Mutuel: New image and prominent ambassadors"},"content":{"rendered":"<img class=\"alignnone wp-image-167589 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Schilder-Groupe-Mutuel_klein-1024x672.jpg\" alt=\"Ambassadors\" width=\"768\" height=\"504\" \/>\r\n\r\nIn addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is geared to both the personal and corporate insurance markets.\r\n<h3><strong>A new brand image after 27 years<\/strong><\/h3>\r\nThe red and white logo represented Groupe Mutuel since 1995, but as of today, amber and navy blue, united in a simple logo, are the company's new colors. In addition to the logo, all other elements that are part of Groupe Mutuel's brand identity are also being modernized, from the style of the photos to the graphic charter. This important change in image is driven by new values introduced two years ago, as well as a new strategic direction for the company. The new brand identity focuses on more proximity, especially through a new communication campaign that will be released from March 28. It tells the \"real\" life in a natural and emotional way, close to people.\r\n\r\n<img class=\"alignnone wp-image-167588 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Gebaeude-Groupe-Mutuel_1200-1024x672.jpg\" alt=\"Ambassadors\" width=\"768\" height=\"504\" \/>\r\n<h3><strong>Two prominent ambassadors<\/strong><\/h3>\r\nAs part of the launch of its new brand identity, Groupe Mutuel is teaming up with two talented ambassadors. Belinda Bencic, recent Olympic tennis champion, and Ajla Del Ponte, European athletics champion, will work with Groupe Mutuel over the next three years.\r\n\r\nFor many years, Groupe Mutuel has supported sports, especially running, for example as a partner of around 15 popular races in Switzerland. After all, sport and prevention are enormously important for health. \"With Belinda Bencic and Ajla Del Ponte, we can count on two great personalities who embody the benefits of sport and carry the new colors of Groupe Mutuel to the outside world,\" says a delighted Thomas Boyer, CEO of Groupe Mutuel.\r\n\r\n<hr \/>\r\n\r\n<em>With more than 2,700 employees throughout Switzerland, Groupe Mutuel serves 1.3 million individual customers and 27,000 companies. Groupe Mutuel ranks fifth nationally in corporate health insurance.<\/em>","protected":false},"excerpt":{"rendered":"<p>Neben dem Image verfeinert die Groupe\u00a0Mutuel ihre Strategie und richtet den Fokus auf die beiden gr\u00f6ssten Anliegen der Schweizer Bev\u00f6lkerung: Gesundheit und Vorsorge. Mit 1,3 Millionen Einzelkunden und 27\u00a0000 Unternehmenskunden ist diese Strategie sowohl auf den Markt der Privat- als auch auf jenen der Unternehmensversicherungen ausgerichtet. Ein neues Markenimage nach 27 Jahren Das rot-weisse Logo [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Botschafterinnen","_yoast_wpseo_metadesc":"Der schweizweit t\u00e4tige Versicherer entwickelt sein Image weiter. Dazu geh\u00f6ren neue Farben, eine neue Strategie, Tennis-Olympiasiegerin Belinda Bencic und Ajla Del Ponte, Europameisterin in der Leichtathletik.","articlekey":"","footnotes":""},"categories":[29],"tags":[3223,2779],"class_list":["post-12188","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-botschafterinnen","tag-groupe-mutuel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe Mutuel: Neues Image und prominente Botschafterinnen - Organisator<\/title>\n<meta name=\"description\" content=\"Der schweizweit t\u00e4tige Versicherer entwickelt sein Image weiter. 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