{"id":12196,"date":"2022-03-23T00:15:23","date_gmt":"2022-03-22T23:15:23","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167682"},"modified":"2022-08-01T15:28:07","modified_gmt":"2022-08-01T13:28:07","slug":"corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-23\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\/","title":{"rendered":"Corona and sustainability: Switzerland has become more attentive"},"content":{"rendered":"<img class=\"alignnone wp-image-167683 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Pressemeldung_Consumer-Report_2022_Pressematerial_Titelbild_CH1-1024x512.png\" alt=\"Corona\" width=\"768\" height=\"384\" \/>\r\n\r\nThe Corona pandemic has had a lasting impact on both the purchasing and nutrition of Swiss consumers. This is the result of a study by the shopping app Bring! on shopping planning and consumption behavior in Switzerland. The study was based on a survey of around 1,000 Bring! users. According to the study, many consumers have changed their shopping plans, the products they buy and their shopping priorities, as well as their eating habits.\r\n<h3><strong>More planning, more regionality, more organic<\/strong><\/h3>\r\nFor example, the pandemic had a significant impact on how weekly shopping is planned: 35 percent of respondents said they plan their shopping more intensively than before Corona. 30 percent create more shopping lists, 21 percent now plan in great detail and 17 percent use more time to plan their shopping than before. This is also reflected in the shopping itself: only for 24 percent has nothing changed, while 22 percent now go to the supermarket less often and 18 percent buy more in stock.\r\n\r\nHowever, there are not only significant shifts in the how, but also in the what: A good one in eight (13 percent) buys different products than before. When asked what consumers pay particular attention to when selecting products, origin is the most important criterion: For 79 percent, it is a key criterion - and thus much more important than price (47 percent). Production is also important, for example whether the food is organic (47 percent), as are the ingredients (46 percent). Shelf life is also very important for the purchase decision (52 percent).\r\n\r\n<img class=\"alignnone wp-image-167686 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Pressemeldung_Consumer-Report_2022_Pressematerial_Visual-3_CH-1024x597.png\" alt=\"Corona\" width=\"768\" height=\"448\" \/>\r\n<h3><strong>Swiss: eat healthier and more consciously since the start of the pandemic<\/strong><\/h3>\r\nThis is also reflected in eating habits: Swiss consumers are eating more consciously and sustainably than before the pandemic. Almost half of those surveyed (47 percent) said they were eating healthier than before, 43 percent were eating less meat or none at all, and eight percent were eating more vegan. In contrast, only one in three (33 percent) had no change in their diet, and just two percent were eating less healthily than before - a clear contradiction to the assumption that many had survived the pandemic mainly on snacks and sweets.\r\n\r\nThe consumers surveyed want to continue the trend toward sustainable purchasing and healthier eating. For 2022, they intend to buy more regionally (58 percent) and less wastefully (52 percent) and to buy less meat (27 percent). But they also want to go easy on their wallets and spend less when shopping (33 percent).\r\n\r\n<img class=\"alignnone wp-image-167684 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Pressemeldung_Consumer-Report_2022_Pressematerial_Visual-1_CH-1024x597.png\" alt=\"Corona\" width=\"768\" height=\"448\" \/>\r\n<h3>Consumers:inside: Trend toward greater sustainability will continue<\/h3>\r\nMost consumers see the changes as a lasting development: When asked which trends will influence their purchasing behavior in the long term, more than four out of five respondents (83 percent) named regionality, followed by seasonality (77 percent), sustainability (61 percent) and organic products (47 percent). Purchasing vegetarian and vegan foods will also become increasingly important for respondents in the future (24 percent).\r\n\r\n<img class=\"alignnone wp-image-167685 size-large\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Pressemeldung_Consumer-Report_2022_Pressematerial_Visual-2_CH-1024x597.png\" alt=\"Corona\" width=\"768\" height=\"448\" \/>\r\n\r\n\"The results of our analysis clearly show that people in Switzerland are shopping more consciously than before the pandemic,\" says Nadine M\u00fcller, Head of Sales Switzerland at Bring! \"The Corona pandemic has led to people shopping less frequently, but in a more planned way, also in order to spend as little time as possible in the supermarket. One result of this - and our study clearly proves this - is that consumers are thinking more carefully about what ends up in their shopping carts and thus also on their plates. This trend will continue, and with it the increased role of purchase planning.\"\r\n\r\n<hr \/>\r\n\r\n<em>The entire study is available for download <a href=\"https:\/\/insights.getbring.com\/konsumtrends-2022-ch\" rel=\"noopener\">here<\/a> available. <\/em>\r\n\r\n<strong><em>About the company:<\/em><\/strong><em> Bring! offers branded goods and retail companies the opportunity to reach consumers at the time when it really matters: during the planning and execution of the purchase. The advertising formats offered include sponsored products (the advertised products are natively integrated into the shopping list with the look and feel of the Bring! app), personalized local retailer offers, recipe recommendations in the inspiration section, and many more.\u00a0<\/em>","protected":false},"excerpt":{"rendered":"<p>Die Corona-Pandemie hat sowohl Einkauf als auch\u00a0 Ern\u00e4hrung der Schweizer Konsument*innen nachhaltig beeinflusst. Das geht aus einer Studie der Einkaufs-App Bring! zum Einkaufsplanungs- und Konsumverhalten in der Schweiz hervor. Basis waren eine Befragung unter etwa 1.000 Bring!-Nutzer*innen. Demzufolge \u00e4nderten sich bei vielen Konsumenten unter anderem die Einkaufsplanung, die gekauften Produkte und die Priorit\u00e4ten beim Einkauf, [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Corona","_yoast_wpseo_metadesc":"Die Corona-Pandemie hat sowohl Einkauf als auch Ern\u00e4hrung der Schweizer Konsument:innen nachhaltig beeinflusst.","articlekey":"","footnotes":""},"categories":[29],"tags":[2756,946],"class_list":["post-12196","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bring-labs","tag-corona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona und Nachhaltigkeit: Die Schweiz ist aufmerksamer geworden - Organisator<\/title>\n<meta name=\"description\" content=\"Die Corona-Pandemie hat sowohl Einkauf als auch Ern\u00e4hrung der Schweizer Konsument:innen nachhaltig beeinflusst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-03-23\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corona und Nachhaltigkeit: Die Schweiz ist aufmerksamer geworden - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die Corona-Pandemie hat sowohl Einkauf als auch Ern\u00e4hrung der Schweizer Konsument:innen nachhaltig beeinflusst.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-03-23\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-22T23:15:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T13:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/Pressemeldung_Consumer-Report_2022_Pressematerial_Titelbild_CH1-1024x512.png\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-03-23\\\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-23\\\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Corona und Nachhaltigkeit: Die Schweiz ist aufmerksamer geworden\",\"datePublished\":\"2022-03-22T23:15:23+00:00\",\"dateModified\":\"2022-08-01T13:28:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-23\\\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\\\/\"},\"wordCount\":643,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/2022-03-23\\\/corona-und-nachhaltigkeit-die-schweiz-ist-aufmerksamer-geworden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Pressemeldung_Consumer-Report_2022_Pressematerial_Titelbild_CH1-1024x512.png\",\"keywords\":[\"Bring! 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