{"id":12200,"date":"2022-03-23T11:59:17","date_gmt":"2022-03-23T10:59:17","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167748"},"modified":"2022-08-01T13:53:52","modified_gmt":"2022-08-01T11:53:52","slug":"rosarot-stellt-den-neuen-rivella-brand-eaumoi-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-23\/rosarot-stellt-den-neuen-rivella-brand-eaumoi-vor\/","title":{"rendered":"Rose Red introduces the new Rivella brand \"Eau&amp;Moi"},"content":{"rendered":"<img class=\"alignnone wp-image-167750 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-1.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/>Swiss tap water may be of impeccable quality, inexpensive and healthy - but in the long run it's also a bit boring. With \"Eau&amp;Moi,\" Rivella wants to transform the lackluster tap water into a fruity refreshing drink with natural ingredients. For this purpose, pureed fruits, herbs and spices are packed into small pouches that can be added to the tap water as a natural flavor additive.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-3.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-3.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-4.0.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-4.0.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-10.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-10.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-7.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/eau-et-moi-7.jpg\" alt=\"Rivella\" width=\"1200\" height=\"900\" \/><\/a>\r\n\r\nRosarot designed the car launch for the Rivella brand. For this, the brand values, differentiation and relevance of the product innovation were defined in advance in a brand workshop with the client. The result is a website with newly developed usability and a newly defined user interface. With animations and designs inspired by water and fruit, a visit to the website should become a small shopping experience.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/01_Uebersicht_eauetmoi_mobile.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/01_Uebersicht_eauetmoi_mobile.jpg\" alt=\"Rivella\" width=\"1200\" height=\"800\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/03_eauetmoi_mockup_mobile_02.jpg\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/03_eauetmoi_mockup_mobile_02.jpg\" alt=\"Rivella\" width=\"1200\" height=\"800\" \/><\/a>\r\n\r\nThe website features smart mechanisms such as a subscription configurator that calculates how much of the recommended daily water intake can be flavored, and an intelligent shopping cart optimized for cross-selling. The holistic storytelling rounds off the website.\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Eau&amp;Moi:<\/strong> Ciydem Buchheit (Head of New Business), Floriane Schmid (Junior Manager New Business). <strong>Responsible at Rosarot:<\/strong> Ren\u00e9 Karrer (Creative Direction), Andreas Steiner (Director Content), Labinot Gashi (Director Digital), Isabelle Niemann (Project Management Digital Marketing), Florian Fleischmann (Art Direction), Marcela Narvaez, Stefanie Steimer (Graphic Design).","protected":false},"excerpt":{"rendered":"<p>Schweizer Hahnenwasser ist zwar qualitativ einwandfrei, g\u00fcnstig und gesund \u2013 aber auf Dauer auch ein bisschen langweilig. Mit \u00abEau&amp;Moi\u00bb m\u00f6chte Rivella das lasche Hahnenwasser in ein fruchtiges Erfrischungsgetr\u00e4nk mit nat\u00fcrlichen Zutaten verwandeln. Daf\u00fcr werden p\u00fcrierte Fr\u00fcchte, Kr\u00e4uter und Gew\u00fcrze in kleine Beutel gepackt, die als nat\u00fcrlicher Geschmackszusatz dem Hahnenwasser beigef\u00fcgt werden k\u00f6nnen. Rosarot hat f\u00fcr [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rivella","_yoast_wpseo_metadesc":"Rosarot bringt f\u00fcr \u00abEau&Moi\u00bb die Schweiz auf den Geschmack von Hahnenwasser. Die Z\u00fcrcher Agentur inszeniert den neuen Auftritt des Rivella-Brands mit viel Storytelling und smarter Intelligenz.","articlekey":"","footnotes":""},"categories":[29],"tags":[2758],"class_list":["post-12200","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-rivella"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot stellt den neuen Rivella-Brand \u00abEau&amp;Moi\u00bb vor - Organisator<\/title>\n<meta name=\"description\" content=\"Rosarot bringt f\u00fcr \u00abEau&amp;Moi\u00bb die Schweiz auf den Geschmack von Hahnenwasser. 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