{"id":12230,"date":"2022-03-25T09:30:16","date_gmt":"2022-03-25T08:30:16","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=167928"},"modified":"2022-08-01T12:49:54","modified_gmt":"2022-08-01T10:49:54","slug":"hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-03-25\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\/","title":{"rendered":"Hella Studios creates strong appearance for Enertea by Rivella"},"content":{"rendered":"<img class=\"aligncenter wp-image-167932 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1_EnerteaCase_HellaStudio_Logotype.jpg\" alt=\"Hella Studio\" width=\"1200\" height=\"675\" \/>\"Hella Studio's bold creation, great commitment and impressive professionalism tipped the scales in our favor,\" says Nicolas Hugentobler, overall project manager at Rivella. The agency won the pitch against 4 national competitors and was commissioned to create a product identity for the new Enertea beverage line. <em>(Werbewoche.ch reported)<\/em>.\r\n\r\n<img class=\"aligncenter wp-image-167930 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/2_EnerteaCase_HellaStudio_Identity.jpg\" alt=\"Hella Studio\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-167931 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/3_EnerteaCase_HellaStudio_IdentityStyle.jpg\" alt=\"Hella Studio\" width=\"1200\" height=\"675\" \/>\r\n<h3>Branding and packaging design for three starter varieties<\/h3>\r\nIn addition to the common Mate, the two rather unknown teas Guayusa and Cascara are bottled in Switzerland. The South American stimulants are extracted in a cold-brew process and combined with Swiss Alpine herbs. Hella Studio lent this activating blend a packaging design that is to embellish retail shelves with immediate effect.\r\n\r\n<img class=\"aligncenter wp-image-167934 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/4_EnerteaCase_HellaStudio_Packshot_PET.jpg\" alt=\"Hella Studio\" width=\"1200\" height=\"675\" \/>\r\n\r\nHella Studio was in New York during the implementation and worked in shifts due to the time difference. In conjunction with illustrators and graphic designers from its own network, the agency assisted Rivella. The result is a clearly recognizable product identity that will run stringently through all communication measures. The product launch campaign was implemented by Bold. <em><a href=\"https:\/\/www.werbewoche.ch\/de\/werbung\/kampagnen\/2022-03-24\/bold-und-enertea-by-rivella-sorgen-fuer-mucho-energito\/\">(Werbewoche.ch reported)<\/a><\/em>.<img class=\"aligncenter wp-image-167933 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/5_EnerteaCase_HellaStudio_CharacterPack.jpg\" alt=\"Hella Studio\" width=\"1200\" height=\"675\" \/>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Rivella: <\/strong>Rahel Burri (Brand Manager); Nicolas Hugentobler (Business Developer and Overall Project Manager). <strong>Responsible at Hella Studio:<\/strong> Jo\u00eblle Lehmann, Kasper Kobel (overall responsibility and creative direction); Alba de Zanet, Rea Christ, Mathias Zimmermann (graphic design and illustration), Daniel Lerch.","protected":false},"excerpt":{"rendered":"<p>\u00abDie mutige Kreation, das grosse Engagement und die eindr\u00fcckliche Professionalit\u00e4t von Hella Studio gaben f\u00fcr uns den Ausschlag\u00bb, sagt Nicolas Hugentobler, Gesamtprojektleiter bei Rivella. Die Agentur setzte sich im Pitch gegen 4 nationale Mitbewerber durch und erhielt den Auftrag, der neuen Getr\u00e4nkelinie Enertea eine Product Identity zu verpassen (Werbewoche.ch berichtete). Branding und Verpackungsdesign f\u00fcr drei [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hella Studio","_yoast_wpseo_metadesc":"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. F\u00fcr das Produktdesign des neuen Getr\u00e4nks zeichnet Hella Studio verantwortlich.","articlekey":"","footnotes":""},"categories":[29],"tags":[2766,2758],"class_list":["post-12230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hella-studio","tag-rivella"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hella Studios schafft starken Auftritt f\u00fcr Enertea by Rivella - Organisator<\/title>\n<meta name=\"description\" content=\"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. 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F\u00fcr das Produktdesign des neuen Getr\u00e4nks zeichnet Hella Studio verantwortlich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-03-25\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T08:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T10:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/03\/1_EnerteaCase_HellaStudio_Logotype.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Hella Studios schafft starken Auftritt f\u00fcr Enertea by Rivella\",\"datePublished\":\"2022-03-25T08:30:16+00:00\",\"dateModified\":\"2022-08-01T10:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/\"},\"wordCount\":225,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1_EnerteaCase_HellaStudio_Logotype.jpg\",\"keywords\":[\"Hella Studio\",\"Rivella\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/\",\"name\":\"Hella Studios schafft starken Auftritt f\u00fcr Enertea by Rivella - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-03-25\\\/hella-studios-schafft-starken-auftritt-fuer-enertea-by-rivella\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/1_EnerteaCase_HellaStudio_Logotype.jpg\",\"datePublished\":\"2022-03-25T08:30:16+00:00\",\"dateModified\":\"2022-08-01T10:49:54+00:00\",\"description\":\"Mit Enertea lanciert die Marke Rivella erstmals ein Getr\u00e4nk ohne Milchserum-Formel. 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