{"id":12610,"date":"2022-04-20T09:18:01","date_gmt":"2022-04-20T07:18:01","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=169536"},"modified":"2022-08-01T14:20:53","modified_gmt":"2022-08-01T12:20:53","slug":"department-of-noise-gestaltet-sound-identity-von-pro-senectute","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-04-20\/department-of-noise-gestaltet-sound-identity-von-pro-senectute\/","title":{"rendered":"Department of Noise designs Sound Identity of Pro Senectute"},"content":{"rendered":"<img class=\"aligncenter wp-image-169537 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/ProS_Plakat_fit.jpg\" alt=\"Pro Senectute\" width=\"1200\" height=\"677\" \/>\r\n\r\nPro Senectute is committed to a self-determined and meaningful life for older people in our society. The organization stands for active participation in events as well as care at home while carefully taking into account the challenges that aging brings. This is a balancing act that is approached with activating confidence and down-to-earth empathy under the claim \"Stronger together.\r\n\r\nThis tension was also a central theme in the development of the sound identity. \"It was important to us that the Pro Senectute sound is fresh and activating and appeals to everyone. At the same time, it should come across as unagitated, friendly and warm-hearted: \"Getting older is not always fun,\" explains Peter Burri Follath, Head of Communications at Pro Senectute Switzerland.\r\n\r\nIn the process, the warm and earthy sound of the dulcimer, played by Valais luminary Ephraim Salzmann, in combination with acoustic blues guitar, has become the cornerstone of the Pro Senectute Sound Identity. Both instruments are well known in Switzerland, but the unusual texture in the interplay makes you sit up and take notice.\r\n\r\nThe Sound Identity is already in use at several touchpoints. One of them is the just launched \"Wie L\u00e4bsch?\", which guides the listener through stories by the targeted use of sound elements. Furthermore, the Service Center Experience was redesigned and prepared for specific target groups. A flexible soundscape is now available for multimedia content, for example in the current film on QR billing). The audio distillate of the Pro Senectute Switzerland brand - the audio logo - rounds off the sound asset range.\r\n\r\n\"The result completes the impact of our brand and reinforces the emotional clarity of our communication,\" says Tatjana Kistler, media officer and deputy head of communications at Pro Senectute, about the new sound identity. \"And it was really exciting and a real job enrichment to focus on the impact of sound with DoN!\"\r\n\r\n<hr \/>\r\n\r\n<strong>Responsible at Pro Senectute:<\/strong> Tatjana Kistler (Media Officer and Deputy Head of Communications); Sandra Kathriner (Head of Marketing Services); Peter Burri Follath Head of Communications - Strategy and Overall Responsibility). <strong>Responsible at Department of Noise:<\/strong> Florian Goetze, Ph!L!pp Schweidler (strategy and creative direction); Michael Stuber (strategy). Logo animation: Bold.","protected":false},"excerpt":{"rendered":"<p>Pro Senectute setzt sich f\u00fcr ein selbstbestimmtes und sinnerf\u00fclltes Leben \u00e4lterer Menschen in unserer Gesellschaft ein. Die Organisation steht f\u00fcr aktive Teilnahme am Geschehen sowie Betreuung zu Hause unter behutsamer Ber\u00fccksichtigung der Herausforderungen, die das \u00c4lterwerden mit sich bringt. Ein Balanceakt, der unter dem Claim \u00abGemeinsam st\u00e4rker.\u00bb mit aktivierender Zuversicht und bodenst\u00e4ndiger Empathie angegangen wird. [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Pro Senectute","_yoast_wpseo_metadesc":"So klingt unaufgeregtes Anpacken mit Herz: Die Z\u00fcrcher Agentur f\u00fcr Audio Branding Department of Noise hat f\u00fcr Pro Senectute Schweiz die Sound Identity entwickelt.","articlekey":"","footnotes":""},"categories":[29],"tags":[2815,2816],"class_list":["post-12610","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-audio-branding","tag-pro-senectute"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Department of Noise gestaltet Sound Identity von Pro Senectute - Organisator<\/title>\n<meta name=\"description\" content=\"So klingt unaufgeregtes Anpacken mit Herz: Die Z\u00fcrcher Agentur f\u00fcr Audio Branding Department of Noise hat f\u00fcr Pro Senectute Schweiz die Sound Identity entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-04-20\/department-of-noise-gestaltet-sound-identity-von-pro-senectute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Department of Noise gestaltet Sound Identity von Pro Senectute - 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