{"id":12615,"date":"2022-04-20T12:12:34","date_gmt":"2022-04-20T10:12:34","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=169519"},"modified":"2022-08-01T14:34:09","modified_gmt":"2022-08-01T12:34:09","slug":"schweizer-markenkongress-lockt-die-markenwelt-nach-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-04-20\/schweizer-markenkongress-lockt-die-markenwelt-nach-zuerich\/","title":{"rendered":"Swiss Brand Congress attracts the brand world to Zurich"},"content":{"rendered":"<figure id=\"attachment_169562\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-169562\"><img class=\"aligncenter wp-image-169562 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Foto_Griessenboeck_229.jpg\" alt=\"Swiss\" width=\"1200\" height=\"800\" \/><figcaption id=\"caption-attachment-169562\" class=\"wp-caption-text\">The Swiss Brand Congress has been held in Zurich for eleven years and brings together the Who's Who of Swiss brand decision-makers. On June 13, 2022, the conference will take place at the Dolder Grand in Zurich. (Image: Gabriele Griessenb\u00f6ck)<\/figcaption><\/figure>\r\nThe largest industry meeting for brand decision-makers in Switzerland brings around 23 hours of programming to the stage of the Dolder Grand in Zurich. The 500 brand decision-makers are offered various opportunities to get first-hand innovations and tips from industry experts. Over 65 experts from successful national and international brands will be on stage. This year, representatives of brands such as Procter &amp; Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech and Swisscom will once again talk about strategies, brand management and new technologies.\r\n<h3><strong>Sizes from the brand world<\/strong><\/h3>\r\nWith Donald Schneider, branding expert and inventor of Karl Lagerfeld's collaboration with H&amp;M, the \"king of campaigns\" is on stage <a href=\"https:\/\/www.werbewoche.ch\/marketing\/marken\/2022-04-20\/donald-schneider-der-koenig-der-kampagnen\/\" rel=\"noopener\"><em>(click here for the interview on Werbewoche.ch)<\/em><\/a>. Max Schickler from TikTok Switzerland will answer whether Swiss brands are currently missing their opportunities. Daniel Grieder, CEO of Hugo Boss, will talk about the comeback of a brand. Kristina Bulle, CMO at Procter &amp; Gamble, will put a brand's reputation, credibility and purpose at the center of her talk. Najoh Tita-Reid, CMO of Logitech will talk about how a brand keeps up with speed and innovation in the long run. And Yves M\u00e4der from Google will give an insight into how the world of digital marketing is currently transforming.\r\n<h3><strong>2 main stages, 65 speakers, 23 hours of program<\/strong><\/h3>\r\nThe latest trends will be discussed on two main stages. The organizers will have a \"Digital Stage\" ready for this purpose, where the spotlight will be shone on topics relating to marketing automation, marketing and advertising technology with special forums and top speakers. Brand management, positioning, digital storytelling, collaboration and new content concepts will be discussed on the \"Strategy Stage\".\r\n\r\n<hr \/>\r\n\r\n<em>The <strong>Swiss Brand Congress<\/strong> is the industry meeting place for brand decision-makers, service providers and media representatives. It is organized by ESB Marketing Netzwerk together with htp St.Gallen and the University of St.Gallen. Registration is open at <a href=\"https:\/\/eu-central-1.protection.sophos.com\/?d=marken-kongress.ch&amp;u=aHR0cHM6Ly93d3cubWFya2VuLWtvbmdyZXNzLmNo&amp;i=NWQ3NTMyOTY1M2I2ZDQxNWZjYWVjMDYz&amp;t=V0dCem5Ddk8wbmZPOGVYaWxHNjRHWkgyV2Y4OGM3TVhiZGtSVUgvM3NlND0=&amp;h=df28627ddab4465cb568c497ef6b8626\">Brands-congress.ch<\/a> possible.<\/em>","protected":false},"excerpt":{"rendered":"<p>Der gr\u00f6sste Branchentreff f\u00fcr Markenentscheider in der Schweiz bringt rund 23 Stunden Programm auf die B\u00fchne des Dolder Grand in Z\u00fcrich. Den 500 Markenentscheider*innen bieten sich verschiedene M\u00f6glichkeiten, sich\u00a0aus erster Hand\u00a0Innovationen und Tipps von den Branchen-Experten zu holen. \u00dcber 65 Experten von nationalen und internationalen Erfolgsmarken stehen auf der B\u00fchne. Auch in diesem Jahr werden [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweizer","_yoast_wpseo_metadesc":"Unter dem Motto \u00abMarken neu erfinden\u00bb versammelt der Schweizer Markenkongress am 13. Juni nationale und internationale Referenten im Z\u00fcrcher Dolder Grand.","articlekey":"","footnotes":""},"categories":[29],"tags":[2075],"class_list":["post-12615","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-schweizer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Markenkongress lockt die Markenwelt nach Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Unter dem Motto \u00abMarken neu erfinden\u00bb versammelt der Schweizer Markenkongress am 13. 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