{"id":12697,"date":"2022-04-27T14:46:40","date_gmt":"2022-04-27T12:46:40","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=169916"},"modified":"2022-07-30T15:50:52","modified_gmt":"2022-07-30T13:50:52","slug":"vier-buecher-die-sie-interessieren-koennten-3","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-04-27\/vier-buecher-die-sie-interessieren-koennten-3\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<img class=\"aligncenter wp-image-169917 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/getabstract-lesetipps.jpg\" alt=\"Books\" width=\"1200\" height=\"756\" \/>\r\n\r\n<strong>The Change Code<\/strong>\r\n\r\n<em>How people get excited about change and win companies over with it. <\/em>\r\n<ul>\r\n \t<li>Author: Dieter Lederer<\/li>\r\n \t<li>Publisher: Wiley-VCH, 2022<\/li>\r\n \t<li>Pages: 262<\/li>\r\n \t<li>ISBN: 9783527511075<\/li>\r\n<\/ul>\r\nChange projects fail because they are not people-oriented and ignore the feelings of employees. This is Dieter Lederer's central thesis. From it, he derives his \"Change Code,\" which consists of three elements: a meaningful and understandable change strategy, the cohesive appearance of managers, and the appreciation of feelings. The book's target audience is primarily second-level managers. It is up to them to persuade their employees to follow the path.\r\n\r\n<strong><img class=\"aligncenter wp-image-169918 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Der-Change-Code.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>Psychological safety in companies<\/strong>\r\n\r\n<em>How high performance teams really work. <\/em>\r\n\r\nAuthor: Ina Goller and Tanja Laufer\r\n\r\nPublisher: Springer Gabler, 2018\r\n\r\nPages: 56\r\n\r\nISBN: 9783658213374\r\n\r\nPsychological safety is crucial when it comes to motivating teams to perform at their best. But unfortunately, the reality in many companies is different - those who address problems reap silence or aggressive reactions. As a result, motivation and innovativeness, among other things, decline. The authors explain how it is possible to create a safe working environment, and why it is the managers who are most important. This is a book that is well worth reading, packed with practical tips, but with plenty of theoretical background as well.\r\n\r\n<img class=\"aligncenter wp-image-169920 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/Psychologische-Sicherheit-in-Unternehmen.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Boost - Thinking like Elon Musk and Co.<\/strong>\r\n\r\n<em>Scientifically proven strategies for giant strides in work and personal life. <\/em>\r\n\r\nAuthor: Ozan Varol\r\n\r\nPublisher: Books4Success, 2021\r\n\r\nPages: 416\r\n\r\nISBN: 9783864707315\r\n\r\nThe original title of this book is \"Think Like a Rocket Scientist\". Former NASA employee Ozan Varol explains here why it is not so difficult to think like a rocket scientist - but above all, what advantages it brings, for example, for product developers in the private sector. Loose in tone and enriched with many anecdotes, the book gives you tools with which you can leave well-trodden paths of thought and specifically question seemingly given facts. An inspiring book for those working in the field of innovation.\r\n\r\n<strong><img class=\"aligncenter wp-image-169921 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/boost-denken-wie-elon-musk-und-co.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>Learning Hacks<\/strong>\r\n\r\n<em>Step by step to an agile learning culture with simple routines. <\/em>\r\n\r\nAuthor: Thomas Tillmann and Jan Sch\u00f6nfeld\r\n\r\nPublisher: Vahlen Verlag, 2021\r\n\r\nPages: 215\r\n\r\nISBN: 9783800664986\r\n\r\nWith their company Lernhacks, the authors have accompanied companies such as Porsche, Bosch, and Deutsche Bahn on their way to an agile, autonomous learning culture. They have compiled the best learning routines in this book. The result is a useful compendium with a beautiful, clear design. It offers many practical tips, methods and inspirations for everyone who wants to fill the phrase of lifelong learning with life - fun and success are guaranteed.<img class=\"aligncenter wp-image-169919 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/04\/lernhacks.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Der Change-Code Wie Menschen sich f\u00fcr Ver\u00e4nderungen begeistern und Unternehmen damit gewinnen. Autor: Dieter Lederer Verlag: Wiley-VCH, 2022 Seiten: 262 ISBN: 9783527511075 Change-Projekte scheitern, weil sie sich nicht am Menschen orientieren und die Gef\u00fchle der Mitarbeitenden ignorieren. Das ist Dieter Lederers zentrale These. Aus ihr leitet er seinen \u00abChange-Code\u00bb ab, der aus drei Elementen besteht: [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947,3211],"class_list":["post-12697","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher","tag-interessieren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-04-27\/vier-buecher-die-sie-interessieren-koennten-14\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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