{"id":12728,"date":"2022-05-01T12:25:03","date_gmt":"2022-05-01T10:25:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=170053"},"modified":"2022-07-30T15:42:07","modified_gmt":"2022-07-30T13:42:07","slug":"webrepublic-und-hyper-island-lancieren-interaktiven-onlinekurs-data-privacy-in-marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-01\/webrepublic-und-hyper-island-lancieren-interaktiven-onlinekurs-data-privacy-in-marketing\/","title":{"rendered":"Webrepublic and Hyper Island launch interactive online course \"Data Privacy in Marketing"},"content":{"rendered":"<img class=\"aligncenter wp-image-170054 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/webrepublic-hyperisland-onlinekurs.jpg\" alt=\"Webrepublic\" width=\"1200\" height=\"800\" \/>\r\n\r\nThe issue of privacy has gained considerable attention in public discourse. And at the latest since Google announced that it would block third-party cookies in the Chrome browser from 2023, the marketing world has turned upside down. Because this means that two fundamental promises on which digital marketing is based are being shaken: measurement accuracy and individualized targeting. A paradigm shift is taking place toward consumers' need for greater transparency. New solutions are therefore required.\r\n<h3><strong>Actively driving the development of the industry<\/strong><\/h3>\r\nOnly those who recognize and understand the transformation process can actively shape the future of marketing with targeted measures. That's why Webrepublic and the Digital Creative Business School Hyper Island are jointly launching the online course \"Data Privacy in Marketing - digital communication in the post-cookie age\".\r\n\r\nThe course is designed to give marketing professionals from all industries an understanding of where the limits and opportunities of digital marketing lie. Working together in peer groups, participants develop hands-on solutions for future-proof marketing and devise individual strategies that they can transfer directly into their daily work.\r\n\r\n\"The end of third-party cookies is currently one of the most pressing topics in marketing,\" explains Tobias Zehnder, partner and co-founder at Webrepublic. \"With this course, we want to actively drive the development of the industry and give participants the tools to reach their target groups with relevant advertising in the future.\"\r\n\r\nThe course starts on June 10. More info and the opportunity to register is available at the <a href=\"https:\/\/onlinekurs-data-privacy.webrepublic.com\/#\/\" rel=\"noopener\">Course website<\/a>.","protected":false},"excerpt":{"rendered":"<p>Das Thema Privacy hat im \u00f6ffentlichen Diskurs deutlich an Aufmerksamkeit gewonnen. Und sp\u00e4testens seit Google bekannt gab, Third-Party-Cookies im Chrome-Browser ab 2023 zu blockieren, steht die Marketingwelt Kopf. Denn damit geraten zwei grundlegende Versprechen, auf denen das Digitalmarketing beruht, ins Wanken: Messgenauigkeit und individualisierte Zielgruppenansprache. Es findet ein Paradigmenwechsel statt hin zum Bed\u00fcrfnis der Konsumentinnen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Webrepublic","_yoast_wpseo_metadesc":"Das Ende von Third-Party-Cookies naht. Die Spannung zwischen Datenschutz und grundlegenden Digitalmarketing-Versprechen steigt.","articlekey":"","footnotes":""},"categories":[29],"tags":[2836,339,3205,2837],"class_list":["post-12728","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hyper-island","tag-marketing","tag-onlinekurs","tag-webrepublic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webrepublic und Hyper Island lancieren interaktiven Onlinekurs \u00abData Privacy in Marketing\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Das Ende von Third-Party-Cookies naht. 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