{"id":12789,"date":"2022-05-04T18:19:37","date_gmt":"2022-05-04T16:19:37","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=170357"},"modified":"2022-08-02T12:33:50","modified_gmt":"2022-08-02T10:33:50","slug":"umfrage-zu-status-ausblick-der-marketing-analytics-nutzung-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-04\/umfrage-zu-status-ausblick-der-marketing-analytics-nutzung-in-der-schweiz\/","title":{"rendered":"Survey on status &amp; outlook of marketing analytics usage in Switzerland"},"content":{"rendered":"<figure id=\"attachment_170358\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-170358\"><img class=\"aligncenter wp-image-170358 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Wanamaker.jpg\" alt=\"Survey\" width=\"1200\" height=\"675\" \/><figcaption id=\"caption-attachment-170358\" class=\"wp-caption-text\">(Image: zVg.)<\/figcaption><\/figure>\r\n\"Half the money I spend on advertising is wasted; the trouble is I don't know which half.\" The American entrepreneur John Wanamaker already formulated the dilemma in dealing with advertising investments impressively at the beginning of the 20th century. At that time, marketers still had to make assumptions about which consumers might be receptive to their advertising messages.\r\n\r\nIn the meantime, a lot has happened and digitization in business and society is advancing inexorably. Data, also referred to as the oil of the digital economy, is available in large quantities. The question now is to what extent Swiss advertisers in 2022 will be able to make their decisions on the use of the communications mix based on facts and knowledge.\r\n\r\nChristian Kleiner is investigating this question quantitatively as part of his master's thesis at the ZHAW with <a href=\"https:\/\/de.surveymonkey.com\/r\/marketinganalytics2022_de\" rel=\"noopener\">an online survey<\/a>. With your support, it determines the appropriate answers. The survey takes just under 20 minutes.\r\n\r\nClick here to go to the survey in <a href=\"https:\/\/de.surveymonkey.com\/r\/marketinganalytics2022_de\" rel=\"noopener\">German<\/a> and <a href=\"https:\/\/de.surveymonkey.com\/r\/marketinganalytics2022_en\" rel=\"noopener\">English<\/a>.","protected":false},"excerpt":{"rendered":"<p>\u00abHalf the money I spend on advertising is wasted; the trouble is I don\u2019t know which half.\u00bb Der amerikanische Unternehmer John Wanamaker formulierte bereits zu Beginn des 20. Jahrhunderts eindr\u00fccklich das Dilemma im Umgang mit Werbeinvestitionen. Damals mussten Marketer noch Vermutungen dar\u00fcber anstellen, welche Konsumenten f\u00fcr ihre Werbebotschaften empf\u00e4nglich sein k\u00f6nnten. Mittlerweile ist viel passiert [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Umfrage","_yoast_wpseo_metadesc":"Im Rahmen seiner Masterarbeit an der ZHAW untersucht Christian Kleiner den Stand der Nutzung datengetriebener analytischer Modelle bei Planung, Umsetzung und Auswertung des Kommunikations-Mix.","articlekey":"","footnotes":""},"categories":[29],"tags":[487],"class_list":["post-12789","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-umfrage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Umfrage zu Status &amp; Ausblick der Marketing-Analytics-Nutzung in der Schweiz - Organisator<\/title>\n<meta name=\"description\" content=\"Im Rahmen seiner Masterarbeit an der ZHAW untersucht Christian Kleiner den Stand der Nutzung datengetriebener analytischer Modelle bei Planung, Umsetzung und Auswertung des Kommunikations-Mix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-05-04\/umfrage-zu-status-ausblick-der-marketing-analytics-nutzung-in-der-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umfrage zu Status &amp; 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