{"id":12847,"date":"2022-05-12T13:02:22","date_gmt":"2022-05-12T11:02:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=170949"},"modified":"2022-08-02T11:57:06","modified_gmt":"2022-08-02T09:57:06","slug":"brandpulse-begleitet-markenentwicklung-von-trexxflex","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-12\/brandpulse-begleitet-markenentwicklung-von-trexxflex\/","title":{"rendered":"Brandpulse accompanies brand development of Trexxflex"},"content":{"rendered":"<img class=\"aligncenter wp-image-170950 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_1.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/>During the pandemic, the US outdoor market boomed to an unforeseen extent: people sought freedom in nature and bought all kinds of equipment for this purpose. The corresponding e-commerce sales grew by double digits during the pandemic. A group of entrepreneurs noticed that this equipment had one thing in particular in common: it was functional, but often looked boring and of limited aesthetic appeal. This gave rise to the idea of functional outdoor equipment with the design aspirations of urban millennials.\r\n\r\n<img class=\"aligncenter wp-image-170959 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_2048x1100_3.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"645\" \/>\r\n\r\nFor this target group of \"Design Conscious Outdoor Enthusiasts,\" who use the backpack not only for their newly discovered weekend hikes but also for going to university or to the co-working space, it is not only functional values that count. An international target group survey conducted by Brandpulse on social media in the primary target market of the USA and then in Europe revealed clear preferences with regard to product design and the look and feel of the prototypes presented.<img class=\"aligncenter wp-image-170956 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_8.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter wp-image-170955 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_7.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/>\r\n\r\n&nbsp;\r\n\r\nIn addition to a clear purpose, the new brand also received a sustainable Brand Promise. For example, a portion of sales will be donated to the institution \"1% for the Planet,\" a global network that addresses the most pressing environmental issues and helps drive positive change for the benefit of future generations.<img class=\"aligncenter wp-image-170957 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_9_Animation.gif\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/>\r\n\r\nBrandpulse developed the name Trexxflex, which was trademarked for the USA, the entire EU region, and Switzerland. The agency developed the Trexxflex branding, the website and realized the most important touchpoints such as the international webshop, an image film, a social media campaign and, in cooperation with US specialists, an influencer campaign. The first product, the Trexxflex backpack, is available on the webshop Trexxflex.com.\r\n\r\n\r\n\r\n<img class=\"aligncenter wp-image-170958 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_10.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter wp-image-170952 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_4.jpg\" alt=\"Trexxflex\" width=\"2048\" height=\"1365\" \/> <img class=\"aligncenter wp-image-170953 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_5.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter wp-image-170954 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_6.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter wp-image-170951 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_2.jpg\" alt=\"Trexxflex\" width=\"1200\" height=\"800\" \/>","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend der Pandemie boomte der US-Outdoor-Markt in unvorhergesehenem Ausmass: Die Menschen suchten Freiheit in der Natur und kauften zu diesem Zweck alle Arten von Ausr\u00fcstung. Die entsprechenden E-Commerce-Ums\u00e4tze wuchsen w\u00e4hrend der Pandemie im zweistelligen Bereich. Einer Gruppe Unternehmer fiel auf, dass dieses Equipment vor allem eine Gemeinsamkeit hatte: Es war zwar funktional, sah aber oft [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trexxflex","_yoast_wpseo_metadesc":"Die Agentur Brandpulse hat von der Produktentwicklung \u00fcber das Branding bis hin zur Markteinf\u00fchrung den gesamten Entstehungsprozess der in den USA lancierten Marke Trexxflex begleitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[2630,3243],"class_list":["post-12847","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brandpulse","tag-trexxflex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandpulse begleitet Markenentwicklung von Trexxflex - Organisator<\/title>\n<meta name=\"description\" content=\"Die Agentur Brandpulse hat von der Produktentwicklung \u00fcber das Branding bis hin zur Markteinf\u00fchrung den gesamten Entstehungsprozess der in den USA lancierten Marke Trexxflex begleitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-12\/brandpulse-begleitet-markenentwicklung-von-trexxflex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandpulse begleitet Markenentwicklung von Trexxflex - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die Agentur Brandpulse hat von der Produktentwicklung \u00fcber das Branding bis hin zur Markteinf\u00fchrung den gesamten Entstehungsprozess der in den USA lancierten Marke Trexxflex begleitet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-12\/brandpulse-begleitet-markenentwicklung-von-trexxflex\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-12T11:02:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-02T09:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Work_Case_TXX_1200x800_1.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Brandpulse begleitet Markenentwicklung von Trexxflex\",\"datePublished\":\"2022-05-12T11:02:22+00:00\",\"dateModified\":\"2022-08-02T09:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Work_Case_TXX_1200x800_1.jpg\",\"keywords\":[\"Brandpulse\",\"Trexxflex\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-12\\\/brandpulse-begleitet-markenentwicklung-von-trexxflex\\\/\",\"name\":\"Brandpulse begleitet Markenentwicklung von Trexxflex - 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