{"id":12874,"date":"2022-05-13T16:59:44","date_gmt":"2022-05-13T14:59:44","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=171130"},"modified":"2022-08-01T14:02:06","modified_gmt":"2022-08-01T12:02:06","slug":"schweiz-tourismus-yamuna-betschart-uebernimmt-leitung-des-heimmarktes","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-13\/schweiz-tourismus-yamuna-betschart-uebernimmt-leitung-des-heimmarktes\/","title":{"rendered":"Switzerland Tourism: Yamuna Betschart takes over management of the home market"},"content":{"rendered":"
\"Yamuna\"
Yamuna Beschart.<\/figcaption><\/figure>\r\nYamuna Betschart, Senior Marketing Manager Asia Pacific of the Lufthansa Group in Singapore until the end of 2021, is the new Market Manager Switzerland at ST as of June 1. The holder of an MAS in Communication Management from the Lucerne University of Applied Sciences and Arts is returning to Switzerland after numerous positions with global brands and players in Singapore and will assume responsibility for the \"Market Switzerland\" department at ST.\r\n

Main market of Swiss tourism<\/strong><\/h3>\r\nIn 2019, almost 18 million hotel room nights were recorded in the Swiss market, giving domestic overnight stays a market share of over 45 percent. The pandemic year 2021 even saw an all-time record of almost 21 million hotel nights.\r\n\r\nThe marketing measures of ST and its partners are now the responsibility of Yamuna Betschart, an experienced communicator with a great deal of marketing competence and leadership expertise at an international level. Her task will be to maintain and strengthen the Swiss people's renewed love of their homeland as a vacation destination beyond the pandemic.\r\n\r\n\"I am looking forward to welcoming a new face to ST with a great international marketing track record. Yamuna Betschart will continue to drive our so central market Switzerland and enrich our activities here with her worldly view,\" was the appreciation of Martin Nydegger, Director ST.","protected":false},"excerpt":{"rendered":"

Yamuna Betschart, bis Ende 2021 Senior Marketing Manager Asia Pacific der Lufthansa Group in Singapur, ist ab 1. Juni neue Marktleiterin Schweiz bei ST. Die Inhaberin eines MAS in Communication Management der Hochschule Luzern kehrt nach zahlreichen Stationen bei globalen Marken und Akteuren in Singapur in die Schweiz zur\u00fcck und \u00fcbernimmt die Verantwortung f\u00fcr die [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Yamuna","_yoast_wpseo_metadesc":"Der gemessen an Hotellogiern\u00e4chten gr\u00f6sste Markt f\u00fcr den Schweizer Tourismus liegt ab 1. Juni in der Verantwortung von Yamuna Betschart.","articlekey":"","footnotes":""},"categories":[29],"tags":[2853,2854,3225],"class_list":["post-12874","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jobchange","tag-schweiz-tourismus","tag-yamuna"],"acf":[],"yoast_head":"\nSchweiz Tourismus: Yamuna Betschart \u00fcbernimmt Leitung des Heimmarktes - Organisator<\/title>\n<meta name=\"description\" content=\"Der gemessen an Hotellogiern\u00e4chten gr\u00f6sste Markt f\u00fcr den Schweizer Tourismus liegt ab 1. 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