{"id":12920,"date":"2022-05-18T12:22:40","date_gmt":"2022-05-18T10:22:40","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=171443"},"modified":"2022-07-30T16:33:47","modified_gmt":"2022-07-30T14:33:47","slug":"vier-buecher-die-sie-interessieren-koennten-4","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-18\/vier-buecher-die-sie-interessieren-koennten-4\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-171448 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/header-lesetipps-mai-22.jpg\" alt=\"Books\" width=\"1200\" height=\"729\" \/>The YouTube formula<\/strong>\r\n\r\n<em>How to decipher the algorithm and develop a revenue-generating content strategy. <\/em>\r\n<ul>\r\n \t<li>Author: Derral Eves<\/li>\r\n \t<li>Publisher: Wiley-VCH, 2022<\/li>\r\n \t<li>Pages: 385<\/li>\r\n \t<li>ISBN: 9783527510962<\/li>\r\n<\/ul>\r\nYouTube offers the opportunity to reach a large audience around the world and earn a lot of money. However, shooting and uploading a video is not enough. Those who get involved with the platform and know how to read its algorithms will have more success. It's not witchcraft: in the end, it all depends on how well you cater to your target audience. YouTube expert Derral Eves shares his insights and reveals many practical tips. Even though he talks at length, he makes you want to get started with your next video clip.\r\n\r\n<img class=\"aligncenter wp-image-171447 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Die-YouTube-Formel.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Basic knowledge event management<\/strong>\r\n<ul>\r\n \t<li>Author: Dieter J\u00e4ger<\/li>\r\n \t<li>Publisher: A. Francke Verlag, 2021<\/li>\r\n \t<li>Pages: 244<\/li>\r\n \t<li>ISBN: 97838256814<\/li>\r\n<\/ul>\r\nEvents are not only expo and Olympic Games, but also party conferences, congresses or product presentations. Whether large or small, events need to be well planned and organized. Dieter J\u00e4ger's book conveys the basics and concepts of successful event planning. Sometimes it could go into more depth, at other points it is a bit too textbook-like. However, it is a good starting point for an initial overview and as an introduction to special issues - for example, the topic of corporate social responsibility or sustainability in the event industry.\r\n\r\n<img class=\"aligncenter wp-image-171444 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Grundwissen_Eventmanagement.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Lean Project Management<\/strong>\r\n\r\n<em>Apply hybrid methods to add value. <\/em>\r\n<ul>\r\n \t<li>Author: Claus H\u00fcsselmann<\/li>\r\n \t<li>Publisher: Sch\u00e4ffer-Poeschel, 2021<\/li>\r\n \t<li>Pages: 298<\/li>\r\n \t<li>ISBN: 9783791052342<\/li>\r\n<\/ul>\r\nClassic project management works where it is still possible to make long-term plans. In today's world, however, this is rarely the case. Agile project management compensates for this weakness with the greatest possible flexibility. According to Claus H\u00fcsselmann, it is even better to incorporate the basic idea of lean production: avoid all waste. The three ways of thinking, i.e. classic project management, agile and lean project management, can be combined in a hybrid way, even within a project. The book gets a point deduction because it focuses almost exclusively on terms and rules and too little on practice.\r\n\r\n<strong><img class=\"aligncenter wp-image-171445 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Lean-Project-Management.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>The 44 pitfalls of digitization<\/strong>\r\n\r\n<em>... and how we all avoid them. <\/em>\r\n<ul>\r\n \t<li>Author: Nicole Gaiziunas<\/li>\r\n \t<li>Publisher: Haufe Verlag, 2021<\/li>\r\n \t<li>Pages: 215<\/li>\r\n \t<li>ISBN: 9783648156438<\/li>\r\n<\/ul>\r\nFor many, it's a familiar scenario: the digital strategy is in place and numerous measures have been adopted. The discussion about the necessary cultural change alone took up what felt like an entire week of meetings. And then? Little or nothing happens. Works councils stonewall, superiors delegate, subordinates duck away. The digitalizers have jumped as a tiger and landed as a bedside rug. Nicole Gaiziunas explains in a clear and entertaining way how companies can avoid the most treacherous digitization traps, communicate preventively, and nip potential crises in the bud.<img class=\"aligncenter wp-image-171446 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Die-44-Fallen-der-Digitalisierung.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Die YouTube-Formel Wie Sie den Algorithmus entschl\u00fcsseln und eine umsatzstarke Content-Strategie entwickeln. Autor: Derral Eves Verlag: Wiley-VCH, 2022 Seiten: 385 ISBN: 9783527510962 YouTube bietet die M\u00f6glichkeit, ein grosses Publikum auf der ganzen Welt zu erreichen und viel Geld zu verdienen. Allerdings ist es nicht damit getan, ein Video zu drehen und hochzuladen. Wer sich auf [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947,3211],"class_list":["post-12920","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher","tag-interessieren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-05-18\/vier-buecher-die-sie-interessieren-koennten-15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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