{"id":12964,"date":"2022-05-20T12:13:54","date_gmt":"2022-05-20T10:13:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=171587"},"modified":"2022-07-30T16:30:23","modified_gmt":"2022-07-30T14:30:23","slug":"martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/","title":{"rendered":"Martin et Karczinski develops brand for health platform Well"},"content":{"rendered":"<img class=\"alignnone wp-image-171594 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg\" alt=\"Well\" width=\"2560\" height=\"1439\" \/>The Well platform is intended to bundle the knowledge and expertise of all stakeholders as a comprehensive ecosystem for individual health management.  Martin et Karczinski was commissioned to develop the brand design after a two-stage competition in fall 2020. In an intensive collaboration with representatives of the founding companies, the strategic foundations for the positioning, brand architecture and brand development of Well were created.\r\n\r\n\"With Well, all relevant players in the healthcare sector should be able to come together and pull in the same direction. That is the vision of Well,\" says Alexander Boyer, CEO of Well Gesundheits AG. The brand promise \"Your health in your hands.\" not only conveys Well's comprehensive performance claim. It also stands for the role of the user as an autonomous and responsible shaper of his or her health. The brand architecture is intended to allow open further development of the health platform, so that more and more partners and services can be added after the launch phase. Other players have already joined.\r\n\r\nThe brand values and the ambitious value proposition are expressed in the new brand design. Well's logo builds on simple symbolism. \"In combination with an emphatic and open visual language and the color combination of blue and green, users and service providers experience a company that will clearly and consistently realize its vision,\" says Daniel Zehntner, CEO of Martin et Karczinski Zurich.\r\n\r\n<hr \/>\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_09\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_09-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_07\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_07-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_05\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_05-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_04\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_03\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_03-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_02\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_02-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/attachment\/well_case_pressebilder_01\/\"><img class=\"attachment-large alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_01-1024x576.jpg\" alt=\"Well\" width=\"768\" height=\"432\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<em>Link to the platform <a href=\"http:\/\/www.well.ch\/\">well.ch<\/a><\/em>","protected":false},"excerpt":{"rendered":"<p>Die Plattform Well soll um als umfassendes \u00d6kosystem f\u00fcr das individuelle Gesundheitsmanagement das Wissen und die Kompetenz aller Beteiligten b\u00fcndeln.\u00a0 Martin et Karczinski bekam nach einem zweistufigen Wettbewerb im Herbst 2020 den Auftrag, das Brand Design zu entwickeln. In einer intensiven Zusammenarbeit mit Vertretern der Gr\u00fcndungsfirmen entstanden die strategischen Grundlagen f\u00fcr die Positionierung, die Markenarchitektur [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Well","_yoast_wpseo_metadesc":"Well will als erste digitale Gesundheitsplattform der Schweiz schnelle und einfache L\u00f6sungen f\u00fcr Gesundheitsanliegen anbieten.","articlekey":"","footnotes":""},"categories":[29],"tags":[2880,3151,2782,2881,3150,2882],"class_list":["post-12964","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-css-versicherung","tag-gesundheitsplattform","tag-martin-et-karczinski","tag-visana","tag-well","tag-zur-rose"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well - Organisator<\/title>\n<meta name=\"description\" content=\"Well will als erste digitale Gesundheitsplattform der Schweiz schnelle und einfache L\u00f6sungen f\u00fcr Gesundheitsanliegen anbieten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well - Organisator\" \/>\n<meta property=\"og:description\" content=\"Well will als erste digitale Gesundheitsplattform der Schweiz schnelle und einfache L\u00f6sungen f\u00fcr Gesundheitsanliegen anbieten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-20T10:13:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-30T14:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well\",\"datePublished\":\"2022-05-20T10:13:54+00:00\",\"dateModified\":\"2022-07-30T14:30:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Well_Case_Pressebilder_04-scaled.jpg\",\"keywords\":[\"CSS Versicherung\",\"Gesundheitsplattform\",\"Martin et Karczinski\",\"Visana\",\"Well\",\"Zur Rose\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/\",\"name\":\"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Well_Case_Pressebilder_04-scaled.jpg\",\"datePublished\":\"2022-05-20T10:13:54+00:00\",\"dateModified\":\"2022-07-30T14:30:23+00:00\",\"description\":\"Well will als erste digitale Gesundheitsplattform der Schweiz schnelle und einfache L\u00f6sungen f\u00fcr Gesundheitsanliegen anbieten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Well_Case_Pressebilder_04-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Well_Case_Pressebilder_04-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.werbewoche.ch\\\/de\\\/marketing\\\/marken\\\/2022-05-20\\\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martin et Karczinski develops brand for health platform Well - organizer","description":"As Switzerland's first digital health platform, Well aims to offer quick and easy solutions for health concerns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/","og_locale":"en_US","og_type":"article","og_title":"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well - Organisator","og_description":"Well will als erste digitale Gesundheitsplattform der Schweiz schnelle und einfache L\u00f6sungen f\u00fcr Gesundheitsanliegen anbieten.","og_url":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2022-05-20T10:13:54+00:00","article_modified_time":"2022-07-30T14:30:23+00:00","og_image":[{"url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well","datePublished":"2022-05-20T10:13:54+00:00","dateModified":"2022-07-30T14:30:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/"},"wordCount":232,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg","keywords":["CSS Versicherung","Gesundheitsplattform","Martin et Karczinski","Visana","Well","Zur Rose"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/","url":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/","name":"Martin et Karczinski develops brand for health platform Well - organizer","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#primaryimage"},"image":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg","datePublished":"2022-05-20T10:13:54+00:00","dateModified":"2022-07-30T14:30:23+00:00","description":"As Switzerland's first digital health platform, Well aims to offer quick and easy solutions for health concerns.","breadcrumb":{"@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/05\/Well_Case_Pressebilder_04-scaled.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-05-20\/martin-et-karczinski-entwickelt-marke-fuer-gesundheitsplattform-well\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Martin et Karczinski entwickelt Marke f\u00fcr Gesundheitsplattform Well"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizer","description":"Competent. Practical. In 10 issues per year, ORGANISATOR presents the essential topics for managers of SMEs.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizer","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/en\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/12964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/comments?post=12964"}],"version-history":[{"count":3,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/12964\/revisions"}],"predecessor-version":[{"id":15944,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/posts\/12964\/revisions\/15944"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/media?parent=12964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/categories?post=12964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/en\/wp-json\/wp\/v2\/tags?post=12964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}