{"id":14320,"date":"2022-06-10T15:38:53","date_gmt":"2022-06-10T13:38:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=175340"},"modified":"2022-07-25T15:08:39","modified_gmt":"2022-07-25T13:08:39","slug":"vier-buecher-die-sie-interessieren-koennten-5","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-10\/vier-buecher-die-sie-interessieren-koennten-5\/","title":{"rendered":"Four books that might interest you"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-175345 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche-Juni-2022-Uebersicht.jpg\" alt=\"Books\" width=\"1200\" height=\"823\" \/>Design corporate communications and PR<\/strong>\r\n\r\n<em>Methods for strategic planning, control and evaluation.<\/em>\r\n<ul>\r\n \t<li>Author: Nanette Aim\u00e9e Besson<\/li>\r\n \t<li>Publisher: utb GmbH, 2021<\/li>\r\n \t<li>Pages: 291<\/li>\r\n \t<li>ISBN: 97838255480<\/li>\r\n<\/ul>\r\nChanges in companies must be carefully planned and communicated - regardless of whether they involve restructuring or a new product. In her book, Nanette Aim\u00e9e Besson presents the most important instruments of corporate communication - from briefing, research and conception to presentation and evaluation. In addition to classic methods, she also looks at newer techniques and trends. A scientifically sound and at the same time pleasingly practice-oriented handbook for all those involved in PR and marketing.\r\n\r\n<img class=\"aligncenter size-full wp-image-175343\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-Unternehmenskommunikation-und-PR-konzipieren.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Practice Guide for Artificial Intelligence in Marketing and Sales<\/strong>\r\n\r\n<em>Examples, concepts and use cases.<\/em>\r\n<ul>\r\n \t<li>Author: Laurenz Wuttke<\/li>\r\n \t<li>Publisher: Springer Gabler, 2021<\/li>\r\n \t<li>Pages: 244<\/li>\r\n \t<li>ISBN: 9783658356255<\/li>\r\n<\/ul>\r\nAI-based marketing makes it possible to address customers in a personalized way and to use advertising in a highly targeted manner. In his book, Laurenz Wuttke explains in detail what is possible with AI in marketing. One example among many is the calculation of purchase probabilities. The author goes into great detail about the technological background and how it works. In comparison, he sketches the practical benefits rather roughly. However, some practical examples help to remedy the situation. Overall, this is a book that offers a good insight into the potential of AI in marketing and sales.\r\n\r\n<img class=\"aligncenter size-full wp-image-175344\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Praxisleitfaden-fuer-kuenstliche-Intelligenz-in-Marketing-und-Lesetipps-Werbewoche.ch-Vertrieb.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>AQ<\/strong>\r\n\r\n<em>Why adaptability is the most important future competence.<\/em>\r\n<ul>\r\n \t<li>Author: Carl Naughton<\/li>\r\n \t<li>Publisher: GABAL, 2022<\/li>\r\n \t<li>Pages: 212<\/li>\r\n \t<li>ISBN: 9783967390964<\/li>\r\n<\/ul>\r\nIn our rapidly changing world of work, adaptability is a key skill. It's even more important than a high IQ or emotional intelligence, says Carl Naughton. He shows how you can become more adaptable - that is, more flexible, creative and innovative. His tips are not entirely new, but he backs them up with numerous studies and anecdotes from everyday work. The emphatically relaxed style may not be everyone's cup of tea, but some valuable advice can still be drawn from the book.\r\n\r\n<img class=\"aligncenter size-full wp-image-175341\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-AQ.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Empowered<\/strong>\r\n\r\n<em>How companies motivate every employee to achieve exceptional results.<\/em>\r\n<ul>\r\n \t<li>Author: Marty Cagan and Chris Jones<\/li>\r\n \t<li>Publisher: Wiley-VCH, 2022<\/li>\r\n \t<li>Pages: 376<\/li>\r\n \t<li>ISBN: 9783527510870<\/li>\r\n<\/ul>\r\nWhat is the secret of success for outstanding companies? For Marty Cagan and Chris Jones, there is no doubt: strong product managers and product teams that act on their own responsibility make the difference. They explain in detail and with passion why freedom and real responsibility are essential for the development of really good products. In doing so, they make one thing unmistakably clear: much more important than individual top performers are general enthusiasm, openness and trusting cooperation.\r\n\r\n<img class=\"aligncenter size-full wp-image-175342\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Lesetipps-Werbewoche.ch-empowered.jpg\" alt=\"Books\" width=\"1200\" height=\"850\" \/>","protected":false},"excerpt":{"rendered":"<p>Unternehmenskommunikation und PR konzipieren Methoden zur strategischen Planung, Steuerung und Evaluation. Autor: Nanette Aim\u00e9e Besson Verlag: utb GmbH, 2021 Seiten: 291 ISBN: 9783825255480 Ver\u00e4nderungen in Unternehmen m\u00fcssen sorgf\u00e4ltig geplant und kommuniziert werden \u2013 egal ob es um eine Restrukturierung oder um ein neues Produkt geht. Nanette Aim\u00e9e Besson stellt in ihrem Buch die wichtigsten Instrumente [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2947],"class_list":["post-14320","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-06-10\/vier-buecher-die-sie-interessieren-koennten-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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