{"id":15399,"date":"2022-06-21T16:51:17","date_gmt":"2022-06-21T14:51:17","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=179082"},"modified":"2022-07-25T12:21:50","modified_gmt":"2022-07-25T10:21:50","slug":"fuer-barrierefreiheit-google-stellt-in-cannes-playbook-fuer-inklusives-marketing-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/en\/marketing\/2022-06-21\/fuer-barrierefreiheit-google-stellt-in-cannes-playbook-fuer-inklusives-marketing-vor\/","title":{"rendered":"For accessibility: Google presents playbook for inclusive marketing in Cannes"},"content":{"rendered":"<img class=\"alignnone wp-image-179084 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/06\/Op-ed_Hero_CODA_Splash_1pqAb32.max-1000x1000-1.png\" alt=\"Cannes Playbook\" width=\"1000\" height=\"562\" \/>Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. This detailed guide is part of the enhanced marketing toolkit \"<a href=\"https:\/\/prfact.us2.list-manage.com\/track\/click?u=72eb0517e4b8aa98da12be40a&amp;id=e8727f6ac7&amp;e=36a6ed9905\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/prfact.us2.list-manage.com\/track\/click?u%3D72eb0517e4b8aa98da12be40a%26id%3De8727f6ac7%26e%3D36a6ed9905&amp;source=gmail&amp;ust=1655908505669000&amp;usg=AOvVaw3Uli2zISAzlQ6vF6hwPqaP\">All In<\/a>\" and was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the American Association of Ad Agencies and the Ad Council. The handbook is available free of charge.\r\n\r\nGoogle shares, \"While much has already happened in the advertising industry when it comes to inclusive marketing with respect to different genders and communities, there is still much to be done when it comes to representing people with disabilities: In many commercials, people with disabilities either don't appear at all, they are reduced solely to their disability, or many ads are not accessible to people with visual or hearing impairments, for example.\"\r\n\r\n<hr \/>\r\n\r\n<em>More information on the topic in the <a href=\"https:\/\/blog.google\/intl\/de-de\/unternehmen\/inside-google\/handbuch-inklusives-marketing\/\">Google Blogpost by Lorraine Twohill<\/a><\/em>","protected":false},"excerpt":{"rendered":"<p>Google stellt als erster offizieller Partner der Cannes Lions f\u00fcr Barrierefreiheit ein Playbook f\u00fcr die Gestaltung von barrierefreiem Marketing vor. Dieses ausf\u00fchrliche Handbuch ist Teil des erweiterten Marketing-Toolkits \u201eAll In\u201d und wurde in Zusammenarbeit mit Expert:innen f\u00fcr die Inklusion von Menschen mit Behinderungen wie Disability:IN und LaVant Consulting erstellt und von einflussreichen Branchenorganisationen wie der [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cannes","_yoast_wpseo_metadesc":"Google stellt als erster offizieller Partner der Cannes Lions f\u00fcr Barrierefreiheit ein Playbook f\u00fcr die Gestaltung von barrierefreiem Marketing vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[2991,3087,2992,3086,2993],"class_list":["post-15399","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-barrierefreiheit","tag-cannes","tag-cannes-lions-festival","tag-cannes-playbook","tag-inklusion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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